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Study Shows Brands Need to Enhance Their Energy Awareness
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March 21, 2013

Study Shows Brands Need to Enhance Their Energy Awareness

By Nicole Spector
Contributing Writer

Going green is the way to a sustainable future, many say, and more and more we're hearing about how companies are striving to become more energy efficient. But, as a recent study conducted by the independent analyst, Verdantix , a firm specializing in sustainability issues shows, many businesses are grossly lacking in energy efficient branding.

The “Global Energy Leaders Survey 2012: Brands” reveals that fewer than twenty percent of energy managers think that software firms, consultants, technology services providers, automation and control suppliers possess the wherewithal to deal with – and improve – energy management. Most companies operating within those four segments have pitifully low levels of brand awareness among corporate energy managers. Verdantix maintains that these lagging companies need to beef up their image as brands with an energy plan or it's lights out for them.

For the report, 210 corporate energy decision-makers were interviewed. These companies were located in 11 countries, and represented 20 industries. IBM (News - Alert) was the best ranked of the chosen companies, with 18 percent of respondents stating that the firm had a strong capacity for implementing energy management technologies. Closely behind were IBM and HP, which garnered 17 percent of votes, and Cisco (News - Alert) weighed in at 16 percent. IBM also stood along with Microsoft and Oracle, as a company well-trusted to provide energy management software.

Among the least preferred companies when concerned with energy management technologies were Accenture, Atos, and Sterio. Brands that landed in the mediocre middle were Capgemini (News - Alert), CSC, Deloitte, and Fujitsu. Deloitte, however, was also one of the companies believed to have one of the strongest consulting capabilities to advise on energy management solutions. Others cited as strong consultants were Ernst & Young, KPMG, and McKinsey & Co.

The Senior Manager of Verdantix, Stuart Neumann, says that not until now (thanks to budget increases and a rise in the corporate agenda), are energy managers starting to develop marketing campaigns that focus on energy decision-making.

A separate Verdantix report, “The Future of Energy Management,” released last month, predicted that over the next year senior energy managers will be making improvements in energy data collection, program implementation and risk management.

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