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Going Green: Pragmatic to Reward Companies for Turning to Conferencing over Traveling
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April 23, 2013

Going Green: Pragmatic to Reward Companies for Turning to Conferencing over Traveling

By Mini Swamy
TMCnet Contributor

It always feels good when you do your bit for the environment, but it feels twice as good when you’re rewarded for it. And that’s about to actually happen with Pragmatic Conferencing, a Canadian, privately owned conferencing provider that is awarding customers AIR MILES as reward miles for the carbon they save by resorting to conferencing instead of traveling.

Earth Day 2013's focus is "The Face of Climate Change" and starting Earth Day, Pragmatic is into a partnership with a Canadian coalition loyalty program, the AIR MILES Reward Program, which currently has more than 10 million active collector accounts.

Protecting the environment and developing sustainable business practices are core initiatives that have become part of the corporate culture at Pragmatic, and the company believes that by awarding AIR MILES reward miles for reducing the carbon footprint, it will encourage more Canadian companies to choose conferencing over traveling.

Pragmatic Conferencing is stated to be the only company in the conferencing industry to offer AIR MILES reward miles to customers. These can be redeemed for 1,200 reward choices, such as travel, entertainment, home electronics and gift cards from participating sponsors.

"With more than 10 million active AIR MILES Collector Accounts, we know how important it is to continue offering relevant and engaging opportunities to earn reward miles to Canadians,” noted Claudio Rodrigues, president of RMG Loyalty (authorized agent of AIR MILES Incentives).

So how will these reward miles be calculated? Well, Pragmatic will use the distance between the host and other participants, calculate the carbon emissions that have been saved by using conferencing as against travelling, and award these saved emissions back in the form of reward miles.

“Pragmatic's goal is to have our customers see the benefit of reducing their carbon footprint by using conferencing and reward them for making changes that help the environment,” noted James Baskin, chairman and CEO of Pragmatic.

Considering that the business community, along with its related global real estate, contributes to 40 percent of the world's carbon emissions, which contributes to global warming, Pragmatic’s initiative is significant.

For consumers looking to make their business activities more environmentally friendly, the rewards are really good, but as the global business market grows, the need to make the green switch becomes more imperative.

Edited by Rachel Ramsey

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