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Video Conferencing - The Best Way to Cut Carbon Emission in Businesses
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January 14, 2014

Video Conferencing - The Best Way to Cut Carbon Emission in Businesses

By Rajani Baburajan
TMCnet Contributor

Video conferencing promotes the Green concept among businesses.

Recent research shows that by 2020, companies in U.K and the U.S that implement video conferencing technology will reduce carbon emission by nearly 5.5 million metric tons and reduce their costs by around $19 billion.

Interact, a provider of hosted video conferencing solution, says its hosted BlueJeans solution enhances a business’ green tech investments and extends video conferencing beyond the conference rooms in an organization.  It means users can have access to everyone that they need to meet.

An important feature of BlueJeans is that it bridges business and consumer video conferencing solutions such as Googletalk, Skype (News - Alert), Lync, audio calls and more. They enable you to collaborate more effectively with your social network, colleagues, existing and new customers, partners and suppliers.

BlueJeans’ video conferencing platform is system agnostic. It supports Bring Your Own Device (BYOD) and mobility initiatives in enterprises. The company will soon add ISDN call connectivity to the service, Interact said. 

Interact’s video conferencing solutions can be used by large and small businesses. It helps them reduce telephone costs, office overheads, travel time and business related travel expenses. More importantly the solution will help cut carbon emissions by reducing business travel. In turn it will also cut down the travel budget and improve staff efficiency.

The technology indirectly helps increase the sales of a company, reduce costs and improve decision making process.

Despite the growing demand for video conferencing solutions, the market for video conferencing and telepresence is facing tough challenges thanks to the declining revenue of equipment.

According to IDC (News - Alert), overall videoconferencing equipment revenue declined -10.7 percent year over year and -5.5 percent quarter over quarter. The total market revenue of just over $532 million represents the second consecutive quarterly drop and is 34.3 percent below the market record established in the fourth quarter of 2011, IDC report said.

Edited by Ryan Sartor

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