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SteelSeries Inks Headsets Co-Branding Partnership Agreement with Blizzard Entertainment

TMCnews Featured Article


June 15, 2011

SteelSeries Inks Headsets Co-Branding Partnership Agreement with Blizzard Entertainment

By Anshu Shrivastava, TMCnet Contributor


Provider of professional gaming peripherals SteelSeries has introduced a co-branding partnership with Blizzard Entertainment on the SteelSeries Diablo III family of products.


In addition to Diablo III Mouse, Diablo III Headset, two Diablo III QcK mousepads -- Witch Doctor and Barbarian Editions -- were co-designed with technology, hardware, and illumination features that support the look and feel of the third installment of Blizzard Entertainment’s (News - Alert) mouse-intensive Diablo series.

“The level of excitement for the Diablo III release is massive,” said Kim Rom, CMO at SteelSeries, adding that when the opportunity was presented to partner up with Blizzard for a new family of co-branded peripherals, “we knew that they had to be engineered for this particular type of gameplay by being both durable and able to bring out the Diablo III theme onto a player’s desktop.”

Rom said that the mouse offers both simplicity for new players and “unprecedented” durability that will support the series’ distinctive mouse-driven gameplay, while the headset optimizes the high, spine-chilling snarls of otherworldly creatures and the booming lows of a barbarian battle cry.

“Together, the headset and mouse will help immerse players into the game through their extended comfort, compelling designs and high performance,” Rom said.

The fast-paced, dark fantasy world of Diablo III features high-velocity gameplay. Plus, it also comes with a weapon that withstands the punishment of rapid clicks.

In addition to a laser sensor with up to 5,000 CPI, the SteelSeries Diablo III Mouse features 7ergonomically positioned buttons that can survive relentless punishment with a guaranteed lifespan of 10 million clicks. Company officials said that the mouse’s ambidextrous shape and comfortable matte grip coating makes it a versatile option for all gaming grip styles. Moreover, the SteelSeries mouse is enhanced with “demon red” illumination in the three areas on the mouse – the scroll wheel, CPI Indicator, and Diablo III logo.

The SteelSeries Diablo III Headset features a lightweight, over-the-head suspension design. Company officials said that this provides players with closed-type, leather earcups keeping the outside world out and the game sound in.

Additional advantage is that its earcups comfortably surround the ear and reproduce an optimized soundscape via 50mm driver units that are meant to immerse a player even further into the Burning Hells.

Company officials said that its matte-black finish replicates the SteelSeries Diablo III Mouse theme by featuring a knot-work design on the headband, together with “demon red” illumination. Also, the headset will include SteelSeries’ signature, uni-directional retractable microphone-system for clear voice communication through Battle.net.

Last month, SteelSeries announced the availability of licensed headsets for Electronic Arts’ first person shooter game, Medal of Honor.


Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.

Edited by Juliana Kenny







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