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In an effort to boost up their profitability, the international baby products retailer, Mothercare has installed a lightweight headset communication system in its Peterborough, Warrington, Stoke (News - Alert), Bristol and Stratford stores.

The communication system called The Quail Digital retail communication system was supplied by Call Systems Technology (CST), the UK’s market leader in on-site wireless radio, paging and DECT (News - Alert) communications systems whose portfolio also includes CCTV, access control, lone worker and video analytics systems.

Mothercare was looking for a product that would not involve extensive infrastructure changes or require substantial IT support. CST followed the retailer’s specification in supplying its Quail Digital product. MotherCare said that the product has been selected after CST demonstrated how in-store productivity and customer service can be improved by combining the Quail Digital Headset and Call Button systems.

“Undoubtedly it makes the whole in-store customer service experience much more professional and productive. It increases the amount of time our assistants can spend with customers,” store manager at the Mothercare shop in Westfields, Stratford Ben Voce noted in a press release.

The system helps save time by significantly reducing unnecessary trips to and from stockrooms. This helps maximize shop floor presence and improves customer service.  All these enhance up-sell and cross-sell opportunities, Ben Voce further opined.

The Quail Digital retail communication system replaces the previous communication system involving desk phones and loudspeaker. The communication through phone and speaker system often failed to ensure 100 percent customer satisfaction and loud PA announcements were annoying to customers and staff.

The Quail Digital system ensures an instant, two way communication. The headsets facilitate hands-free team communications so staff can attend to the customers and respond to any query at the same time.

The system also comprises cash desk call points and customer call buttons in key areas of the store. These call buttons allow the customers to request help.

By facilitating seamless, instant communication between staff on the sales floor and cash counters, the system can also act as a theft deterrent. The system reportedly helped prevent a £1200 theft from one of Mothercare stores.

Last year Call-Systems Technology (CST) signed an agreement with Quail Digital to introduce its award-winning wireless DECT headset, the QDigital. The solution was aimed at offering HD audio that allows instant, crystal clear communications throughout the store.