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DTS (News - Alert) Inc recently announced that it would be collaborating with mobile multimedia software vendor NXP Software to incorporate a suite of DTS audio technologies in its QuickPlayer and CineXPlayer smart media player solutions. DTS is focused on advancing digital entertainment to make it more exciting, engaging and effortless by offering state-of-the-art audio technology to a large number of DTS-licensed consumer electronics products worldwide

This new partnership between DTS and NXP Software (News - Alert) will now assist studios, service providers and network operators to quickly deploy HD video services with extremely high quality audio to a large range of Android (News - Alert) and iOS smart phones and tablets.

In a release, Cees Geel, managing director, NXP Software, said, “We are pleased to add DTS as a key partner, as the company’s technology enables us to bring the same great audio that currently serves over 80 percent of the Blu-Ray market to mobile phones and tablets. We believe that a high quality audio experience makes these devices much more valuable to consumers and allows them to enjoy and share a highly engaging and immersive entertainment experience.”

Since the world of media changes so rapidly, it is become extremely difficult to rollout new media services to a wide range of connected devices. DTS recognizes these challenges and addressed them by offering a scalable audio solution that enables the delivery of high quality audio from stereo to multi-channel for digital content. Both DTS and NXP Software realize that sound is critical and will work together to offer advanced audio that provides the customer with a much better entertainment experience.

Brian Towne, executive vice president and chief operating officer at DTS Inc, said, “DTS and NXP Software are key players in changing the way people consume and interact with high quality entertainment content. By adding DTS audio into LifeVibes smart player solutions such as CineXPlayer and QuickPlayer, we make it easier for studios, service providers and network operators to deploy superior audio regardless of the platform.”