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Valencell (News - Alert) has been named a finalist in the healthcare and wellness category of CTIA's (News - Alert) annual Emerging Technology (E-Tech) Awards competition.

The CTIA E-Tech Awards honor the most innovative new products in 15 categories spanning the areas of mobile apps, consumer electronics, enterprise and infrastructure.

Officials with Valencell said that the company was able to impress the judges with its V-LINC sensor technology that seamlessly integrates into audio headset earbuds.

According to company officials, it continuously measures more real-time biometric and physiological data than other fitness monitors, with higher accuracy, and does so in a single device.

Company officials said that V-LINC is the only solution that allows one to accurately capture personalized fitness data using the ear such as heart rate, steps taken, calories burned, speed and cardiovascular fitness (VO2max).

Founded in 2006 and headquartered in Raleigh, North Carolina, Valencell develops physiological monitoring technology for the growing mobile fitness market and licenses this technology to industry partners for integration with brand-name accessories such as audio earbuds and mobile fitness applications used by consumers each day.

Back in February, Valencell had announced the addition of Mark Felice, vice president of business development and licensing, to its growing team.

Mark brings over 15 years of experience driving dramatic revenue growth for technology companies within intensively competitive markets. 

As the VP of business development and licensing, Mark serves as the primary point of contact for all prospective global licensees of the company’s V-LINC biometric sensor technology. Mark’s broad industry knowledge spans consumer electronics, mobile communications, cloud-based services, digital media and content distribution.

In addition to experience with international business and strategic planning for early-stage businesses, Mark’s expertise includes intellectual property licensing, strategic partner development and implementing global sales organizations.