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Advancements in Bluetooth technology have given rise to several new applications. Bluetooth revolution that started with mobile phones has now invaded several other consumer electronics segment including wireless headsets, watches, TVs, PCs, gym equipment and now Bluetooth heart rate monitor device with advanced capabilities.

The Heart Rate Watch Company has just announced the availability of Polar H7 Bluetooth heart rate monitor strap that allows users to get heart rate data with their iPhone (News - Alert) 4S and Motorola Razr Droid. The significance of this Bluetooth heart rate monitor is that patients can get the heart rate data without the need of having an expensive receiver dongle.

With the new Bluetooth heart rate monitor, the company is targeting the fitness apps market. The rapid evolution of this market, supported by the growing adoption of smartphones, paves the way for success of these devices.

The heart rate monitor strap requires an application supporting heart rate functionality for Bluetooth 4.0 low energy. This is what allows the strap to nearly double battery life and leads to lower long-term costs of operation. The energy efficient device also integrates with Polar wrist compuers and gym equipment.

Bluetooth v4.0 with low energy technology offers any device, from a static data-collecting sensor to a laptop or tablet, the ability to connect, share and distribute information in real-time, according to the SIG.To date, Bluetooth wireless technology has been offering limited energy consumption, usability, functionality and install-base to various technology instruments.

"We are excited about the new Polar H7 Bluetooth heart rate monitor because it brings the most respected name in heart rate in to the latest fitness technology for iPhone 4S and Motorola (News - Alert) Razr Droid," said Rusty Squire, president of Heart Rate Watch Company, in a statement. "This technology uses low energy so the batteries last twice as long and not needing a receiver dongle just saves the user more money."

Recently the Bluetooth Special Interest Group (SIG) has taken initiative to drive and build the Sports and Fitness Working Group to enhance interoperability between Bluetooth enabled sports and fitness sensor products and training computers (Bluetooth Smart devices) and hub devices.