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Mobile fitness technology specialist Valencell is educating customers on fitness sensor technology through a series of videos for the International CTIA (News - Alert) WIRELESS 2012, May 8-10 in New Orleans.

Vallencell's V-LINC fitness sensor technology is also a finalist in CTIA's Emerging Technology Awards competition (healthcare and wellness category).

Founded in 2006 and headquartered in Raleigh, North Carolina, Valencell (News - Alert) develops physiological monitoring technology for the growing mobile fitness market and licenses this technology to industry partners for integration with brand-name accessories such as audio earbuds and mobile fitness applications.

The company is set to participate in the CTIA Show that brings together all industries advanced by wireless technology for intense business, learning and networking.

Valencell has posted the series of 12 videos on YouTube (News - Alert) and claims these videos will provide potential licensees and industry partners with relevant information related to its fitness sensor technology.

“Our studies show consumers want more information about their overall health and fitness level during exercise,” said Dr. Steven LeBoeuf, CEO and co-founder of Valencell. “Our sensor technology leverages the natural physiology of the ear to track real-time biometric data that can be streamed to virtually any device.”

The turnkey lisencing package includes a sensor design, a digital signal processor (DSP) chip loaded with biometric firmware and an application programming interface (API).

Viewers will also gain knowledge about mobile platform availability, learn how the sensor works and get to know why Valencell's technology is different from other technologies currently in the marketplace.

Valencell was in the news earlier this year when Mark Felice joined the company as vice president of Business Development and Licensing. Felice is serving as the primary point of contact for all prospective global licensees of the company's V-LINC biometric sensor technology, bringing more than 15 years of experience in driving dramatic revenue growth for technology companies within intensively competitive markets.