Call Genie Inc.
, a global provider of local mobile search and advertising solutions that connect ready to transact consumers directly with local merchants for local directory businesses, directory assistance services and local media publishers, reportedly
has entered into a three-year agreement with Endemol USA Inc.
and NBC Universal (News
) Domestic Television Distribution for a consumer-oriented local search sweepstakes platform for the syndicated game show “Deal or No Deal.”
According to Call Genie (News
) officials, the company will develop, manage and promote “Deal Mania,” a consumer-oriented sweepstakes contest in the syndicated episodes of “Deal or No Deal” and will apply its technology components to leverage the brand and campaign across a multi-platform strategy.
“This is a very exciting initiative for Call Genie,” said Michael Durance (News
), CEO of Call Genie Inc, in a statement.
Durance said that last year the company decided to pursue ‘digital interactive media’ verticals. The company has now pulled together all of the technologies and relationships necessary to provide an effective platform to marry ready-to-spend consumers with merchants in a triple screen environment, he said.
“These mobile applications and speech recognition software coupled with Call Genie’s advertiser relationships will help us to tap into the rapidly expanding mobile local search market,” said Joerg Bachmaier, SVP of digital media and business development for Endemol (News
Endemol USA is a producer of television programming specializing in unscripted and scripted genres for network and cable television.
Barry Wallach, president of NBC Universal Domestic Television Distribution, said that his company is “excited to offer viewers of ‘Deal or No Deal’ the opportunity to win cash and or prizes on a daily basis and also give them an enhanced local experience through Call Genie’s unique digital platform.”
Company officials said that Call Genie, Endemol and NBC have agreed to a revenue sharing arrangement in which Call Genie will retain a significant percent of gross advertising revenues.
Such revenues will be generated from advertisement-embedded messages that will be pushed and pulled through DOND and local affiliates. It is expected that up to 80 million such messages will be seen by DOND viewers and consumers on a monthly basis.
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Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.
Edited by Erin Harrison