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PlayPhone Unveils Wireless Retailer Program

TMCnews Featured Article

October 12, 2009

PlayPhone Unveils Wireless Retailer Program

By Anshu Shrivastava, TMCnet Contributor

PlayPhone has announced a Wireless Retailer Program that provides wireless retailers, agents and resellers a way to merchandize, sell, and monetize mobile content at the point of sale.

“With PlayPhone’s (News - Alert) Wireless Retailer Program, agents will be trained to ensure MMA compliance factors that result in increased consumer satisfaction while reducing customer complaints for both the retailer and the carrier partners,” said Ron Czerny, founder and CEO of PlayPhone. “We can show the end users how to maximize their download experience and help them set up their very first ringtone right in the store by educating them at the point of sale using this program.”
Thanks to this new wireless agent program, wireless retail establishments and online resellers can now get access to PlayPhone’s vast library of branded mobile entertainment content such as ringtones, games, video and more. Company officials said that this help them generate additional revenue streams.
PlayPhone’s Wireless Retailer Program features include in-store sales agent training, dedicated agent hotline, in-store POP and POS materials, quick-start guides, in-box cards and branded customer care.
Additional features include free promotional content for new activations, exclusive content and promotional content and a market development fund to help drive adoption. Officials said the entire program is optimized to reduce churn and gain a higher ARPU.
Officials said that the company’s latest initiative will enable member agents to formulate and introduce mobile content marketing campaigns, including using in-store and in-market exclusives for competitive advertisements. In addition, it’ll also help in educating the consumer at the point of sale for a far better user experience when downloading.
Earlier in March, PlayPhone announced a partnership with NTELOS Wireless to bring PlayPhone's extensive library of content to NTELOS Wireless customers via both on-deck and through the NTELOS website using the Powered by PlayPhone subscription-based service.
Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.

Edited by Marisa Torrieri

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