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What is High Definition Digital?

High Definition Digital Featured Article

April 21, 2011

What is High Definition Digital?



High definition has taken the world by storm as high definition televisions, in particular, become ubiquitous. According to reports, HD first hit the mainstream US market in the 1990s by way of the Digital HDTV Grand Alliance, a group of television companies.


High definition digital is a transport mechanism that makes sure that video and images are delivered with substantially higher resolution and clarity than traditional systems produce. When images suffer from pixilation, delays or other communications problems, companies lose the valuable time that they invested in getting their message across to the masses.

High definition digital ensures that advertising dollars are protected and that messages are delivered reliably from the device to the user station.

Advantages of high definition digital include clearer pictures, superior sound quality, progressive scanning and a wider viewing screen. High definition digital seeks to counter problems such as latency, pixilation and cabling to produce reliable, rock-solid images. Back-end products can be used to facilitate this process to ensure that the infrastructure delivers the messages in a seamless process. Some industries that rely on high definition digital include broadcast and post production environments and Pro AV.

High definition digital is often used when there are multiple displays –such as at a sports arena, stadium or concert hall — and is designed to quickly and easily provide transmission of live and recorded HD video and audio to multiple displays such as plasma, LCD and kiosk stations. High definition digital solutions are what advertisers need to launch high-impact video where consumers gather, whether it’s at the mall, airports, restaurants, gas stations, event centers, theaters or other venues.

Many companies can benefit from high definition digital solutions including IT professionals, infrastructure companies and systems integrators.


Carrie Schmelkin is a Web Editor for TMCnet. Previously, she worked as Assistant Editor at the New Canaan Advertiser, a 102-year-old weekly newspaper, covering news and enhancing the publication's social media initiatives. Carrie holds a bachelor's degree in journalism and a bachelor's degree in English from the S.I. Newhouse School of Public Communications at Syracuse University. To read more of her articles, please visit her columnist page.

Edited by Rich Steeves


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