TMCnet High Definition Digital Week in Review

This week, a recent study released by ABI Research (News - Alert) revealed that the digital signage market is showing no sign of slowing down. The global market for digital signage – which includes displays, media players, software, and installation/maintenance costs – is expected to grow from nearly $1.3 billion in 2010 to almost $4.5 billion in 2016.

“Digital signs have a more compelling impact than some forms of traditional media,” Larry Fisher, practice director, Automotive, Energy and Emerging Technologies at ABI, said in a statement. “Digital signage has redefined the model for out-of-home advertising through the deployment of signs at malls, airports, and banks, among others; signs that deliver content in real time, or content that has already been stored and scheduled for delivery at the most appropriate time.”

The study, entitled “Digital Signage Market and Business Case Analysis,” examines the market for digital signage globally and by major geographic region from 2010 through 2016.

One trend that was highlighted was that the majority of digital signage installations currently are IP-based, which evidences the evolution from static advertising to digital signage. Nowadays, each media player requires connection to a remote content management server. This connection can be wired or wireless and, in some cases, is made through a cellular network, according to the report.

Also this week, Emerson Network Power (News - Alert), a high definition digital company, discussed with TMCnet how its Avocent technology is paving the way for wireless video. According to the company, the next time you are pumping gas don’t be surprised if you find a small screen in the pump itself as there is a huge push for wireless video and Emerson Network is giving the movement wings with its technology.

Emerson’s Avocent (News - Alert) technology transmits video from point A to point B, or sometimes from one point to multi-points, all through wireless technology.

“The bottom line is you are eliminating wires, and that’s what’s key,” Senior Product Manager of Avocent Products and Services Caleb Hooper told TMCnet in a recent interview. “Especially if you are going back into an infrastructure that you are retrofitting, that’s where a lot of wireless products really shine.”

The Avocent technology has already been deployed in a variety of industries, from retail stores to supermarkets to gas pumps to car dealerships. It can be useful in any place where “you are trying to capture a consumer’s attention and where you are trying to focus a value proposition to an end user,” Hooper said.

In other news, Silicon Image (News - Alert), a provider of wireless and wired HD connectivity solutions, announced its third-generation WirelessHD 60GHz chipsets.

The forthcoming SiI6300 family includes the SiI6320 HRTX Network Processor (News - Alert), SiI6321 HRRX Network Processor and SiI6310 HRTR RF Transceiver.

With the launch of the latest WirelessHD chipsets, Silicon Image  is expected to be at the forefront of offering uncompressed and lossless 1080p full HD audio and video via a cost-effective, wireless video solution for a number of segments such as consumer electronics, personal computing and mobile applications.

Carrie Schmelkin is a Web Editor for TMCnet. Previously, she worked as Assistant Editor at the New Canaan Advertiser, a 102-year-old weekly newspaper, covering news and enhancing the publication's social media initiatives. Carrie holds a bachelor's degree in journalism and a bachelor's degree in English from the S.I. Newhouse School of Public Communications at Syracuse University. To read more of her articles, please visit her columnist page.

Edited by Carrie Schmelkin