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Over 60 Percent of Connected TV Households Use TV Apps at Least Once per Week

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July 26, 2011

Over 60 Percent of Connected TV Households Use TV Apps at Least Once per Week



Over 60 percent of connected TV households use TV apps at least once per week, according to In-Stat (News - Alert).


“As expected, Netflix and YouTube currently dominate the TV application space,” said Keith Nissen, research director.

Nissen said that but as Netflix competitors become more numerous and as applications are optimized for the big screen, TV apps will become part of the mainstream TV viewing experience.

According to In-Stat research shipments of connected TVs with integrated TV applications will grow by an average 36 percent over the next five years.

In the new survey market intelligence firm found that 22 percent of US BB households already own an HDTV with integrated TV apps.

However, TV apps are not the primary reason for purchasing connected TVs.

Adoption of online video streaming services, such as Netflix, does not increase the propensity to purchase online video content, the survey said.

The survey noted that the viewing of DVR recorded TV programming does not lead to the adoption of free VOD services from a pay TV operator.

Consumers favoring subscriptions to both pay-TV and online video services rose from 18 percent to 30 percent during 2010, contributing to the continued growth of Netflix.

In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the mobile Internet and digital entertainment ecosystems.

TMCnet recently reported that small businesses (5 to 99 employees) within the United States contribute close to half the GDP and provide employment opportunities for nearly half of the working population.

The small business sector, which covers various industry segments, has a relatively high spending ratio as well. Recent findings in a new In-Stat research indicate that by 2015 small business spending on wireline voice services will hit the $16 billion mark.

Additional data on Small Business Spending within the research indicate that within small businesses, the hospitality and food sector will spend $2 billion by 2012 on wireline voice services while the total toll-free service expenditures in the coming 5 years will see an increase of $134 million.

Businesses in the government segment will see an increase of $4.7 billion by 2015 in spending with SOHO spending reaching $267 million on other services in 2015. These include audio-conferencing services, outbound calling services, and pre-paid calling.


Anil Sharma is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.

Edited by Rich Steeves


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