Aiming to further enhance 3D viewing experiences for entertainment enthusiasts and gain some market share, startup Stream TV Networks will be unwrapping its new generation 3D viewing technology at the upcoming Consumer Electronics Show (CES (News - Alert)) 2012 in Las Vegas. Labeled Ultra-D, the startup claims it will shift the way people today view media and 3D images. Stream TV’s Ultra-D needs no glasses to view 3D displays. “It surpasses all 3D viewing experience offered today,” according to CEO Mathu Rajan.
Stream TV Networks, producer of the eLocity brand of tablets launched first in 2010, said that Ultra-D technology is proprietary and leverages custom hardware, middleware techniques and software algorithms to create an unprecedented autostereoscopic or without glasses 3D imagery.
By enabling real time conversion of 2D or 3D stereoscopic content to 3D autostereoscopi content, Stream TV Networks’ Ultra-D technology will provide consumers with access to unlimited 3D content without glasses, said the developer.
Consequently, according to the supplier, Ultra-D technology supports immediate adoption of 3D consumer hardware despite limited availability of 3D content. By offering real-time conversion of 2D to 3D and 3D with glasses to 3D without glasses, Ultra-D technology works seamlessly with various content formats including Blu-ray, DVD, PC gaming, Internet, cable and satellite content, claimed Stream TV Networks.
The new 3D technology also offers another important differentiation. It allows customization of the 3D effect. To address individual differences in spatial perception and the varying impact of 3D rendering on viewer comfort, it allows users to increase or decrease the real-time rendering effect by adjusting for variance in content quality and source. In short, Ultra-D achieves optimal 3D picture every time, said the maker.
In a company statement, Stream TV Networks’ CEO Rajan said, "We are extremely proud of what we have been able to accomplish with our Ultra-D technology. It is capable of creating a significant shift in the way people view media, comparable to the transition from black and white to color TV." He added, "Our ultimate goal was to create a solution that addresses existing concerns impeding the adoption of 3D—consumer aversion to expensive glasses, viewer discomfort, variance in individual vision and preference and the slow creation of 3D content. It seemed we were aiming for the impossible but we've made it possible and will be sharing these hard-won achievements with consumers in 2012.”
Target (News - Alert) products for Ultra-D technology include TVs, converter boxes, tablets, desktop all-in-one PCs, gaming, laptops, digital signage, mobile phones, and digital picture frames. Ashok Bindra is a veteran writer and editor with more than 25 years of editorial experience covering RF/wireless technologies, semiconductors and power electronics. To read more of his articles, please visit his columnist page.
Edited by Rich Steeves