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Marketing Managers Achieve Communication Goals with Keywest

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February 14, 2012

Marketing Managers Achieve Communication Goals with Keywest

By Anuradha Shukla
TMCnet Contributor


Marketing managers are nearer to achieving communication goals with Keywest Technology, which is offering a checklist on working with graphic artists on digital signage.

Keywest Technology provides interactive and digital signage solutions worldwide. The company notes that although digital signage is going mainstream as a medium, the majority of media creators, like graphic designers and animators, are not sure how to use it effectively.

Many marketing managers look towards these creators to deliver compelling content and achieve communications goals.

Marketing managers can follow this checklist that includes tips such as clearly stating what a person wishes to accomplish and explaining precisely how the signs are to be used.

Keywest Technology advises those in the marketing field to define their target audience and layout as much demographic information of intended viewers as possible.

It is important to identify where the sign or signs will be located and an explanation of desired quality is also required.

Marketing managers should work with graphic designers to create a pleasing visual environment that will be more readily received by a discerning audience. Excessive in-your-face content should be avoided and the number of onscreen zones desired should be discussed.  

The team should identify existing content resources and decide if they will want their content to be fresh, engaging and designed to meet the communications goals.

Keywest Technology notes that it is sure that both experienced and inexperienced graphic designers will appreciate the guidance marketing managers give by discussing the items in the checklist.

Marketing managers can review the points in the checklist to ensure they receive the content they need to achieve their communications goals.

Keywest Technology was in news earlier this year for launching MediaZone Pro version 2.0.15, the company's first significant update to its new digital signage software application since its initial release in the fourth quarter of 2011.

Anuradha Shukla is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Rich Steeves

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