Today, many people are watching TV programs on computers connected to Internet, but soon millions of TVs will broadcast the content available on the Internet. A research report prepared by NPD In-Stat (News - Alert) says as many as 100 million television sets in America and Europe could be beaming content sourced from the Internet by 2016.
Viewing experience will be enhanced with TVs beaming the content brought by the Internet, said Research Director Gerry Kaufhold.
“We expect nearly 80 million households will be actively using TV apps provided by their service provider by 2016. These new hybrid approaches provide an excellent growth opportunity for TV producers,” Gerry said.
Today nobody is just watching TV, they are watching with tablet or smartphone on their hands. TV producers are aware of it and that’s why they are taking Internet to the television screens, according to analyst.
It is believed that 50 percent of people check their smartphone or surf the web while watching the TV. As of now, personal computer is the primary display device for viewing videos from the Internet. But that will change soon.
Such a service is called “hybrid service.” Today North America has largest number of hybrid TVs, but UK, France, and Germany are fast catching up with it. The research firm predicts that most of Europe will have hybrid services by 2016.
Europe's Hybrid Broadcast Broadband TV (HbbTV) service is likely to gain dominance by late 2013. And this content will become the worldwide center of excellence for long-term development of hybrid TV services, according to the report.
The NPD In-Stat’s report is in fact based on recently published forecasts for TV Everywhere services, hybrid set top box deployments, and recent consumer surveys.
Companies working on hybrid services include Rovi, Arris (News - Alert), NDS, Ericsson, Alcatel-Lucent, Cisco Systems, Motorola, TiVO, and Jinni Media, Ltd.
Edited by Amanda Ciccatelli