Microsoft (News - Alert) delivers holiday presents early, giving all 89,000 staff a free Windows Phone 7, announced Microsoft Executive, Guy Gilbert. What with Microsoft Corp. seeing a quarterly profit jump of 51 percent because of the increase in demand for Windows 7, and a recognizable record first-quarter revenue of $16.20 billion, it is no wondering the company is feeling generous and believes its hard-working employees should reap the benefits.
Gilbert remarked, “Everybody’s very excited about the fact that they’re going to get a Windows Phone (News - Alert) 7.” Previously, employees have admitted to purchasing rivals’ phones, preferring them over Windows Mobile – something they felt they had to hide from co-workers and executives. Therefore, it is no surprise that Microsoft wants to hand out a free Windows Phone 7 to employees using and not using Windows Mobile, in an effort to win back and keep consumers.
There is competition this holiday, and Microsoft needs to promote loyal consumerism, even among its employees. AT&T’s BlackBerry Torch, Sprint’s RIM, and T-Mobile’s (News - Alert) BlackBerry Bold 9780 aren’t finding their way into employees’ stockings; therefore, Microsoft might have the right idea.
In recent news, Shazam (News - Alert), a mobile discovery provider, announced that its mobile discovery application would be available on phones supporting Microsoft's Windows Phone 7 operating system. Users of Window Phone 7 devices will be able to download a free version of Shazam from the Windows Phone Marketplace. During the initial launch period, Windows Phone 7 users will enjoy unlimited tagging and can purchase tagged tracks direct from the Zune Marketplace.
Shazam said it has been available to Windows Mobile users, who are among the now 75 million total Shazam users around the world, since 2009. In a statement, Alex Musil, vice president of Product Marketing for Shazam, said, "We're pleased to be part of this important new launch by Microsoft which extends Shazam's reach across operating systems and handsets even further."
Jaclyn Allard is a TMCnet copy editor. She most recently worked on the production team at Juran Institute, a quality consulting firm producing its own training and marketing materials. Previously, she interned at Curbstone Press, a nonprofit publishing press in Willimantic, CT, and fulfilled the role of Editor-in-Chief for the literature and arts journal published by the University of Connecticut. To read more of her articles, please visit her columnist page.
Edited by Jaclyn Allard