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Hosted Exchange - Hosted Exchange: Mobile BI Makes Critical Management Decisions Faster

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January 12, 2011

Hosted Exchange: Mobile BI Makes Critical Management Decisions Faster

By Shamila Janakiraman
TMCnet Contributor

Aberdeen Group published the results of its new study titled, “Mobile BI: Actionable Intelligence for the Agile (News - Alert) Enterprise.”

The study revealed that companies that use Mobile Business Intelligence (BI) make critical management decisions in one-sixth the time required for companies that do not use mobile business intelligence which amounts to 26 hours compared to 165 hours.

Also, it was found that organizations using Mobile BI achieved a “Time-to-Decision” of 3.8 hours which is 3-times faster than all other Mobile BI users.

In a press release, David White (News - Alert), senior research analyst of business intelligence at Aberdeen, said, “Top-performing companies are intent on using mobile BI to provide front-line employees with the information they need. Starting from the foundation of mobile BI for executives, they are pursuing competitive advantage by providing access to information anywhere at any time.”

Commenting on the efficacy of BI, Andrew Borg, senior research analyst, wireless and mobility, Aberdeen (News - Alert) said, “By extending the reach and usage of their existing BI infrastructure to mobile devices used by front-line employees, organizations respond more rapidly to market changes and the needs of their customers. This accelerates time-to-information for critical business decisions, while improving the satisfaction and retention of customers.”

Aberdeen sources added that interested consumers and businesses can get a complimentary copy of this report.

A Harte-Hanks Company, Aberdeen specializes in putting content in context for the global direct and targeted marketing company. The analytical and independent view of the “customer optimization” process of Harte-Hanks comprising of Information, Opportunity, Insight, Engagement and Interaction criteria is capable of extending the client value besides accentuating the strategic role of Harte-Hanks.

Aberdeen analysts provide fact-based research and market intelligence that delivers demonstrable results. About 30,000 companies have been surveyed by Aberdeen in the past two years. Its study reports help businesses in various capacities such as to drive market awareness, create demand, enable sales and deliver meaningful return-on-investment analysis. Aberdeen’s reports can be leveraged by global technology corporations to gather insights that can help make faster and correct decisions.

Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.

Edited by Jaclyn Allard


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