By Calvin Azuri

TMCnet Contributor

Emailvision, a provider of software as a service (SaaS (News - Alert)) for email marketing, announces the launch of Campaign Commander Email and Mobile Edition 7.5. The Campaign Commander has been developed to provide full support for the Japanese and Korean languages in addition to the previous 16 languages. Emailvision's latest offering features new product capabilities which can help online marketers further both relevancy and customer engagement from subscribers, followers, and fans.

Version 7.5 will help enterprises deliver greater return on investment (ROI) from their online marketing campaigns through the addition of new subscriber behavioral data and customer preference information. By utilizing this information, online marketers can customize their campaigns to target subscribers with powerful products and services.

A growing number of online marketers are keen on integrating their email campaigns with social media. With the new 7.5 update of Campaign Commander, marketers can share their campaigns across 16 global social networks, report on how often email campaign content has been shared, calculate the reach of messages, and identify the top influencers within their mailing lists. Marketers can also leverage the new Facebook (News - Alert) forms tool to create customized email and data capture from their Facebook pages.

In a release, Nick Heys, CEO of Emailvision said, "We set out to make Campaign Commander the most international campaign management software service. Our services now operate in 16 different languages and social networks, and this means that companies of all sizes can run campaigns on a global level without sacrificing local relevancy or efficiency. We fully support these clients with local support and services people on the ground in 18 countries around the world."

Campaign Commander has been developed to provide state-of-the-art segmentation capabilities in a one-step process. This offering from Emailvision enables marketers to create mailing lists using demographic, behavioral, social, and previous interactions criteria, while the new Datamart capability makes segmentation of mailing lists according to external CRM and ERP categories easy for marketers.

The Reports feature of Campaign Commander makes it easy for marketers to analyze the effectiveness of campaigns in real time so users can respond to trends and opportunities immediately. Table and graph views can be customized to focus only on chosen results leaving marketers to focus on overall and detailed reports which are personalized to their own requirements, while exporting the results in multiple formats.
 
Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

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