ToutApp, which offers solutions to improve e-mail productivity, has launched ToutApp 4.0 with new features such as integration with Gmail, an iOS app and Dynamic Templates.

Tout allows e-mail users to turn repetitive, commonly copy-pasted e-mails into templates that can be personalized with a few clicks -- even from your phone. Hosted Exchange e-mails sent using ToutApp can be tracked both for views and clickthroughs.

By using these dynamic templates, users can send a personalized e-mail from anywhere. Multiple dynamic fields such as name, company or location can be auto-filled as you write your e-mails, saving you even more time, company officials said.

Additionally users can auto-CC or auto-BCC (News - Alert), and even auto-attach a file permanently to a template.

Tout iOS lets mobile users send out content-rich e-mails using customizable Tout Templates from their phones. This will help users avoid embarrassing typos or stilted responses. E-mails can even be scheduled for delivery at a later time.

Offered as part of the Tout app is Tout University, which teaches you how to be more productive and communicate better over e-mail, through guides, tutorials and example e-mail templates.

ToutApp integrates directly into popular customer relationship management (CRM) software solutions such as Salesforce, Highrise, Batchbook and Capsule.

"E-mail in business is highly repetitive. With ToutApp anyone can easily cut down on endless re-typing and focus more on communicating effectively and efficiently," said Tawheed Kader, CEO of ToutApp, in a statement.

E-mail marketing is gaining popularity as the simplest and most cost effective form of marketing. Recently LeadLife Solutions unveiled its second-generation marketing automation product featuring a Web 2.0 user interface and visual campaign builder designed to make marketing automation successful for companies.