To build high-performance marketing programs and help enterprises to increase their customer base through email marketing and social media, StrongMail has introduced the latest version of StrongMail Message Studio.

According to a press release, StrongMail Message Studio is a cloud-based or on-premise solution and it helps marketers to increase the performance of their programs cutting edged- marketing functionality. By adopting effective social media marketing strategy, this solution allows marketers at Fortune 2000 companies to comfortably increase engagement and conversion with sophisticated, data-driven campaigns, including real-time and automated lifecycle email marketing programs.  StrongMail is provider of interactive marketing solutions for email marketing and social media.

“Relevance and optimization are top priorities for interactive marketing today, but many brands still struggle with these table-stakes strategies – and that's exactly the challenge we're addressing with this new version of StrongMail Message Studio,” said Sam Cece, CEO of StrongMail. “Whether you're looking to launch continuously optimized lifecycle marketing programs, send millions of personalized messages in minutes or accurately assess the ROI of your ongoing programs, StrongMail has got you covered.”

StrongMail Message Studio can work with multi-channel marketing (MCCM) systems like Unica, Teradata (News - Alert) and Aprimo and other web analytics services. This solution has easy-to-use applications that also help marketers to analyze any aspect of email campaign execution, from strategy and creative design to deployment and optimization. This solutions helps marketer to deliver millions of highly personalized messages in minutes.

StrongMail's flagship multi-channel solution has key features such as automated Winner Selection, new reports and data visualizations, improved content authoring, precise scheduling and email delivery and a completely revamped and streamlined user interface. The company’s new content authoring feature enables marketers to develop and test dynamic templates with content optimized for mobile and social media.

In other company news, TMCnet reported that StrongMail has announced that CheapAir.com has migrated all of its email marketing, triggered and transactional emails to StrongMail On-Demand.

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