Qualcomm, a developer and innovator of wireless technologies, products and services, has said that its Brew Mobile Platform (Brew MP) continues to gain momentum among a growing community of publishers, developers, operators and device manufacturers.

A mass-market mobile operating system platform, Brew Mobile Platform delivers smartphone functionality across virtually all tiers of devices. Company officials said that the operating system enables advanced capabilities such as touchscreen, rich multimedia, window management, open platform extensibility and expanded support for native application development.

The company said it has been working with software providers to pre-integrate and optimize key software components into the Brew MP operating system, shortening device manufacturers’ time to market.

“Qualcomm (News - Alert) is working more closely than ever before with an exceptionally vibrant community of innovative publishers and developers as Brew MP continues to gain traction in the industry as a flexible and powerful mobile operating system,” said Jason Kenagy, vice president of product marketing for CDMA Technologies at Qualcomm.

The 3Pre program offers applications from multiple software companies for multiple application categories, including browsers, messaging, navigation and more, according to company officials.

As per the Qualcomm’s 3Pre program, the company is collaborating with key software providers to optimize, pre-integrate and distribute key software components with the Brew MP operating system. Company officials said that this allows developers to distribute their applications prior to the launch of new handsets in order to reduce development time and cost.

“The combination of JBlend and Brew MP is an important cornerstone for application innovation, which facilitates flexibility for developers and also bridges the platform to a wide range of established, industry standard Java Specification Requests (JSR) API resources for future extensibility,” said Arron Fang, executive vice president at Aplix (News - Alert).

David Cao, global vice president and general manager for the Mobile and Embedded Group at ArcSoft, said that by participating in Qualcomm's 3Pre program in advance, the company will save OEMs tremendous time and effort by deploying the latest PowerMobia Camera, Gallery and Editor products on their devices.

“By pre-integrating our mobile technologies onto Brew MP through Qualcomm’s 3Pre program, we are able to work with device manufacturers and mobile operators to speed the availability of leading edge mobile technologies to consumers the world over,” said Anna Magliocco-Chagnon, president and CEO at Bitstream (News - Alert).

Manoranjan Mohapatra, CEO at Comviva, said that collaborating closely with Qualcomm, the company is able to provide a ready-to-market application suite for the Brew Mobile Platform and are well placed to support the increasing demand for feature-rich applications on 3G networks.