TMC (News - Alert) recently had the opportunity to sit down with Arthur Rosenberg, principal analyst for The Unified-View, a communications industry blog, to discuss what trends the industry has been witnessing over the past few months. As a regular contributor to TMC, Rosenberg reveals his insight into the past and future developments of mobile communications, HD voice deployments, and the smartphone competition.
Rosenberg writes regularly for The Unified-View and TMC providing fresh and unique insight into today’s business and multi-modal communications. Don’t miss his talk at the ITEXPO (News - Alert) West 2010 coming up! View his full exchange with TMC below:
TMC: What is the most significant trend in communications today? Why?
AR: Mobile, multi-modal communications, exploiting personalized smart-phones. It provides the flexibility for maximizing the power of unified communications efficient contacts with people, anywhere, anytime, anyhow. It is also able to maximize the use of automated self-service applications, not just person-to-person contacts.
TMC: What is the one product or service the market is most in need of?
AR: To achieve universal UC benefits, especially for real-time connections, we need federated presence capabilities to let contact initiators know about recipient availabilities.
TMC: When will unified communications go mainstream?
AR: Probably when most consumers start exploiting “smart-phones” in addition to desktop “softphones.”
TMC: Who will win the smartphone wars? Tablet wars?
AR: Selling smartphones to consumers today is still controlled by the wireless carriers/service providers. We need to separate “Church and State” and allow both public services and enterprise networks to be “device-independent” before Mobile UC applications.
TMC: Has social media changed how you communicate with customers?
AR: Not yet, but the ‘writing is on the wall!” Clearly, end users need to have control over their accessibility by any means of contact.
TMC: Nearly every phone manufacturer is now incorporating support for wideband codecs. Will we finally see widespread HD voice deployments in 2011?
AR: It isn’t clear that HD voice is critical to end-users. Obviously there are questions of cost vs. benefits that need to be proven.
TMC: What are your thoughts on the viability of mobile video chat or conferencing?
AR: Face-to-face video conferencing has questionable value over voice conferencing, especially when the user is mobile, especially with a small screen. With a tablet and sitting down, there MAY be increased benefits, but not necessarily enough to justify more costs.
TMC: Which wireless operating system (Android (News - Alert), iOS4, Microsoft, etc) will see the greatest success over the next three years? Why?
AR: Obviously, the race is on, but picking the winner is not so easy yet. The bottom line will be who can hang in there the longest and also have the right vision for consumers (who will also be business users!).
TMC: Some have suggested wireless networking will soon replace wired networks in the enterprise. Do you agree? Why or why not?
AR: Of course! As long as the costs are similar. A couple of years ago, a study showed that 40 percent of voice cell phone calls were initiated and received within the enterprise location. So, with increased mobile application usage, that number will go through the roof.
TMC: What impact has the growth of cloud-based services had on your business?
AR: N/A However, I would suspect getting away from location-based hardware would improve the flexibility of contact with people outside the organization.
TMC: What do you think of the net neutrality debate?
AR: Restricting specific application usage is not a fair way to offset the costs of increased user demand
TMC: What is the most overhyped technology in your opinion?
AR: Presence status. It is really only useful for a real- communication connection and intrudes on the privacy of individual users. It is of little use for the bulk of messaging contacts that will increasingly dominate business contacts.
TMC: Please make a bold technology prediction for 2011.
AR: Enterprise IT will finally give in to letting employees select their own mobile devices, just like business partners and customers, which will be used for both business and consumer applications.
To find out more about Arthur Rosenberg and The Unified-View, visit the company at ITEXPO West 2010. To be held Oct. 4 to 6 in Los Angeles, ITEXPO is the world’s premier IP communications event. Don’t wait. Register now.
Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.
Edited by Juliana Kenny