The Inaugural E-mail Deliverability Summit, hosted by Infrastructure as a Service specialist Dyn (News - Alert), was created with the specific purpose of creating a collaborative environment that could focus on the long-standing issue of the correct deliverability of hosted Exchange e-mail to intended recipients.
Such an issue arises because different e-mail platforms and thousands of Internet Service Providers globally each have their own rules of identifying and blocking spam e-mail. With the rules changing regularly, the problem of deliverability is further compounded.
As a result, much of the relevant and sometimes important e-mail sent by companies is unable to get past the ISP gatekeepers and be delivered correctly to recipients.
Hence, companies that dispatch large volume of e-mails often tend to end up with a deliverability problem that not only affects their images but also affects recipients. E-mail service providers globally are becoming frustrated as valid and wanted e-mails are being incorrectly marked as spam.
According to a recent MAAWG e-mail Metrics Report, it was found that for the first three quarters of 2011, almost 88 to 90 percent of delivered e-mail was classified as spam. Although spam is generally referred to as “unwanted or unexpected e-mail by the recipient,” the many worldwide definitions of spam make “real identification” rather difficult.
December’s inaugural E-mail Deliverability Summit discussed the e-mail deliverability issues that companies faced and also explored possibilities that would ensure that users' inboxes receive the right kind of e-mail. Many deliverability experts gave the event their full backing.
The press release stated that the summit could be a precursor to many such meets and the outcome of the summit could pave the way for better deliverability of e-mails to recipients.
Dyn, with its anti-spam and pro-best practices and full checks into any new client before they come on board, claims that its clients experience complete inbox success and its senders routinely experience best-in-class delivery rates, near triple-digit sender scores and expert deliverability consultation when they come on board.Mini Swamy is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.
Edited by Tammy Wolf