TMCnet - World's Largest Communications and Technology Community



Hosted Exchange - Dyn Hosts Inaugural E-mail Deliverability Summit for Industry Leaders

Unified Communications Featured Article

December 05, 2011

Dyn Hosts Inaugural E-mail Deliverability Summit for Industry Leaders

By Mini Swamy
TMCnet Contributor

The Inaugural E-mail Deliverability Summit, hosted by Infrastructure as a Service specialist Dyn (News - Alert), was created with the specific purpose of creating a collaborative environment that could focus on the long-standing issue of the correct deliverability of hosted Exchange e-mail to intended recipients.

Such an issue arises because different e-mail platforms and thousands of Internet Service Providers globally each have their own rules of identifying and blocking spam e-mail. With the rules changing regularly, the problem of deliverability is further compounded.

As a result, much of the relevant and sometimes important e-mail sent by companies is unable to get past the ISP gatekeepers and be delivered correctly to recipients.

Hence, companies that dispatch large volume of e-mails often tend to end up with a deliverability problem that not only affects their images but also affects recipients. E-mail service providers globally are becoming frustrated as valid and wanted e-mails are being incorrectly marked as spam.

According to a recent MAAWG e-mail Metrics Report, it was found that for the first three quarters of 2011, almost 88 to 90 percent of delivered e-mail was classified as spam. Although spam is generally referred to as “unwanted or unexpected e-mail by the recipient,” the many worldwide definitions of spam make “real identification” rather difficult.

December’s inaugural E-mail Deliverability Summit discussed the e-mail deliverability issues that companies faced and also explored possibilities that would ensure that users' inboxes receive the right kind of e-mail. Many deliverability experts gave the event their full backing.

The press release stated that the summit could be a precursor to many such meets and the outcome of the summit could pave the way for better deliverability of e-mails to recipients. 

Dyn, with its anti-spam and pro-best practices and full checks into any new client before they come on board, claims that its clients experience complete inbox success and its senders routinely experience best-in-class delivery rates, near triple-digit sender scores and expert deliverability consultation when they come on board.

Mini Swamy is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Tammy Wolf


More Hosted Exchange Featured Stories
Featured White Papers
The Case for Hosted Exchange: This white paper discusses the benefits of the hosted model versus an on-premise Exchange server including a detailed review of the costs of both.

An Overview of Microsoft Exchange Server 2010: With the release of Microsoft Exchange Server 2010, Microsoft greatly enhanced many of the features it was already delivering in Microsoft Exchange Server 2007.

blog comments powered by Disqus
More Hosted Exchange Featured Stories

Technology Marketing Corporation

2 Trap Falls Road Suite 106, Shelton, CT 06484 USA
Ph: +1-203-852-6800, 800-243-6002

General comments:
Comments about this site:


© 2020 Technology Marketing Corporation. All rights reserved | Privacy Policy