[November 19, 2012]

Idomoo Wins Target Video Challenge at ad:tech NY

Idomoo, the pioneer of mass-scale customer communication via personalized video, won the Target Social Video & TV Challenge (watch clip) at this year's ad:tech New York event. Idomoo was one of four start-ups selected to compete in the Video & TV category, designed to find the best platforms and services that can fully utilize the power of video through various media channels. Idomoo's presentation included a fun, personalized video that demonstrated the benefits of the Target (News - Alert) REDcard for each individual Target customer. The smple video riveted both the audience and the judges, consisting of representatives of Target's ad agency, Carrot Creative. Idomoo's video was deemed the best fit for Target Corporation's mission, brand promise and distinctive design style.

"The overwhelming reaction we received at ad:tech confirms that leveraging personalized videos as a strategic communication tool is the future of building a personalized brand and deep customer engagement," said Eitan Fogel, CEO of Idomoo. "We are excited to be selected for this innovation award, and we look forward to delivering a killer pitch to the team at Target."

A video that includes Idomoo's presentation, the sample personalized video Idomoo created especially for Target, and the judges' feedback on why the company deserved to win can be viewed on the Idomoo website.

About Idomoo Ltd.

Idomoo is changing the way companies interact and communicate with customers through mass-produced personalized video. The Idomoo platform integrates customer data from standard CRM systems or databases into millions of automatically generated, yet seemingly tailor-made, high-quality, professional video clips. Idomoo was developed by an experienced team of multimedia, customer service, advertising and retail innovators. Established in 2008, Idomoo's platform automatically creates millions of broadcast-quality videos delivering personalized customer support, upgrade offers, plan extension engagement, loyalty plan communication, personalized corporate greetings and more for customer-focused companies worldwide.

Idomoo is a private company headquartered in Hod Hashron, Israel. For examples of Idomoo videos, please visit the Idomoo website: www.idomoo.com/gallery.html

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121119006435/en/

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