APPNATION Selects Events by Taptera for Second Time this Year to Deliver Scalable and Engaging Mobile Application for APPNATION IV

SAN FRANCISCO --(Business Wire)--

Taptera, a leading developer of fast and scalable, custom-tailored mobile applications for the enterprise, today announced that its marketing optimization solution, Events, is the official app of APPNATION IV: Consumer and Enterprise Mash-Up, occurring December 11-12, 2012 in San Francisco. For the second time this year, APPNATION organizers selected Taptera to deliver real-time and engaging event related content in a mobile, consumer-friendly application to over 3,000 APPNATION attendees.

"Our Events app delivers an uncompromising mobile solution that meets the dynamic needs of conference and event producers as well as their most valued asset, attendees," said Chris O'Connor, Chief Executive Officer, Taptera. "At APPNATION IV the theme is 'consumer and enterprise mash-up,' and we are proud to showcase our application as an enterprise platform with business-level data analytics and functionality within an intuitive and elegant design that is so vital to a great consumer app."

Events by Taptera is a simple, smart application that allows sponsors to achieve greater return on investment through strong brand reach and sponsor supported content. The application offers the following features:

Available for iPhone, iPad and Android (News - Alert) mobile
Full access to event information including speaker bios and two day conference agenda
Options for attendees to provie valuable speaker and session feedback
Ability for attendees to socialize and engage with peers using social profiles like Twitter (News - Alert), Facebook and Linkedin
Event organizer ability to send push notifications updating attendees of special announcements and offers
Event organizers can collect unique and total click-through data on sponsor advertisements for return on investment analysis

APPNATION IV is "mashing up" the consumer and enterprise app and connected device ecosystems in San Francisco. Developers and mobile entrepreneurs involved in developing apps across all key native platforms, social platforms, connected TV platforms, and the Enterprise will come together for two days of industry discussion and thought leadership.

"At our last APPNATION event in New York, attendees loved the one-stop-shop experience of speaker and agenda information delivered by Taptera's Events app. In San Francisco, attendees will be able to use the app to provide feedback on the conference and network with each other through various social channels," said Masha Geller, Vice President of Marketing, APPNATION. "For APPNATION, a great app needs to be able to deliver just as much value on the backend in an enterprise environment as it does on the frontend to consumers; APPNATION has found a great partner in Taptera that allows us as conference organizers to provide a quality and comprehensive experience for our attendees."

About Taptera

Founded in April 2011, Taptera makes fast, beautiful and scalable social sales applications for the growing mobile workforce. With over five years of iOS and Android experience, Taptera offers a suite of innovative mobile business products that marry public social data with enterprise systems, including CRM, ERP, SAP (News - Alert), LDAP, Exchange, Google and other enterprise, cloud-based solutions and platforms.

Learn more at http://taptera.com

About APPNATION

APPNATION is a new kind of conference and exposition singularly focused on the burgeoning mobile app economy and the sub-markets created by the developers, networks, brands, agencies, research organizations and media companies that are driving it. APPNATION is a unit of M2 Events, LLC, a conference and thought leadership production company founded by Drew Ianni. For more information visit: www.appnationconference.com or follow APPNATION on Twitter athttp://twitter.com/appnationconf.