|[December 17, 2012]
Central Bancshares Implements EnAct from Fiserv for Enhanced Customer Relationship Management
BROOKFIELD, Wis. --(Business Wire)--
Inc. (NASDAQ: FISV), a leading global provider of financial services
technology, announced today that Central Bancshares, a $2 billion
financial services organization based in Lexington, Ky., has implemented
EnAct™ to support its commitment to a transparent,
relationship-centric approach to business development across all
EnAct, a sales automation and management solution from Fiserv that can
be tailored to meet the specific needs of financial institutions of all
types, leverages Microsoft's (News - Alert) powerful Dynamics CRM® platform
to address the specialized CRM needs of commercial banking, retail
banking and wealth management.
Using EnAct, Central Bancshares will now have an integrated, adaptable
sales management solution that helps bring structure and focus to sales
activities as well as increased transparency to sales results. In
addition, the bank will have access to the data it needs to help drive
significant and sustainable customer acquisition, retention and
cross-sales across their enterprise.
Central Bancshares, which operates three community banks and additional
insurance and investment brokerage subsidiaries, offers a broad suite of
financial services to the people and businesses of central Kentucky.
EnAct has been deployed across all of Central Bancshares' divisions and
business lines, with distinct role-based views, features and privileges
for commercial, retail and wealth areas.
"We're proud to be able to say 'Central Bankers are Showing you the
Way,'" said Steve Kelly, executive vice president of Marketing and
Sales, Central Bancshares. "EnAct from Fiserv helps our associats
recognize the breadth of the business we do with each client, assess
their financial needs and identify opportunities to serve them. The
solution is fundamental to our relationship management approach and our
strategic focus on collaborating across business lines."
Across the organization, Central Bancshares' bankers are now using the
productivity tools in EnAct, which are tightly integrated with Microsoft
Outlook, to plan and track proactive engagement with clients and
prospects. Data from various line-of-business source systems is
consolidated to provide a comprehensive view of client relationships.
EnAct is also providing Central Bancshares' management team with
important insight into the new business pipeline, relationship building
activities and performance against individual and group goals.
"Central Bancshares is a growing organization with a strong relationship
development culture and a tradition of outstanding customer service. For
that reason, we knew that it was important to provide them with a
solution that would reflect those values," said David Dervish, vice
president and managing director, CRM Solutions, Fiserv. "We're pleased
to see EnAct helping to connect their distinct business lines with a
mutual understanding of relationships and shared tools for joint
Central Bancshares also uses several additional Fiserv products
including Signature® bank platform, Nautilus®
solutions, OpenNow/FundNow®, ACCEL/Exchange® debit
payments network and Bank Intelligence Solutions®.
About Central Bancshares
Central Bancshares, Inc. is a financial services holding company
headquartered in Lexington, KY. The company is the third largest
financial institution chartered in the state of Kentucky, offering the
personal service of a community bank combined with the broad range of
financial products and expert advice expected from a regional bank. With
more than 120,000 customers, Central Bancshares, Inc. serves individual
consumers and small to middle market business with full-service banking,
investments, mortgages, insurance and wealth management.
Fiserv, Inc. (NASDAQ: FISV) is a leading global technology provider
serving the financial services industry, driving innovation in payments,
processing services, risk and compliance, customer and channel
management, and business insights and optimization. For more
information, visit www.fiserv.com.
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