[February 12, 2013]

A.M. Best Briefing: U.S. Health -- Preparing for the Exchange Marketplace

The Patient Protection and Affordable Care Act's (PPACA) most critical year is approaching, and the majority of health insurers have been making the necessary preparations, according to a new briefing from A.M. Best Co. Exchanges will present a new marketplace for insurers, with increasing competition, greater transparency and new product offerings. On the consumer side, exchanges will allow individuals and employer groups to comparison shop more easily for health insurance and better evaluate and select a policy based on price, benefit level and quality.

Health insurers have been enhancing their distribution channels in preparation for these new dynamics, including bolstering their existing direct maketing strategies that have mainly involved telemarketing, direct mail and consumer advertising through various media channels. Recognizing the importance of direct-to-consumer marketing, health insurers are correspondingly undertaking initiatives to bolster brand recognition and marketing capabilities. The employer coverage mandate requires employers with 50 or more employees to offer health coverage or be subject to a penalty.

For the full, complimentary briefing, please visit http://www3.ambest.com/bestweek/purchase.asp record_code=209324

Founded in 1899, A.M. Best Company is the world's oldest and most authoritative insurance rating and information source. For more information, visit www.ambest.com.

Copyright © 2013 by A.M. Best Company, Inc. ALL RIGHTS RESERVED.

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