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November 07, 2012

Warid Implements Kirusa Offering to Unveil Voice SMS

By Carolyn J Dawson
TMCnet Contributor

Warid Telecom, in association with Kirusa (News - Alert), has unveiled Voice SMS service in Uganda. Warid Telecom subscribers will now be able to communicate with friends and relatives via voice in a simplified manner with the latest offering, enhancing user experience.

All subscribers of Warid throughout Uganda can access the Voice SMS service on any type of mobile device. Subscribers are not required to type messages and can send them via voice using the latest service. Subscribers can now connect with each other in a rapid manner with increased convenience. Unlike texting, subscribers can now express their emotions in an improved manner.

In a statement, Sriram Yarlagadda, CEO of Warid Uganda said, "We have always believed in Kirusa's capabilities to innovate and simplify telecommunications by way of adding value to our services. Kirusa's services have proven extremely successful at our affiliates, and we believe that our subscribers will also benefit from the Voice SMS service as they can now convey their messages to the recipient easily, and with full emotions."

The convenient Voice SMS is increasingly being preferred by mobile subscribers across the globe. Currently, a minimum of 30 mobile carriers across four continents have already implemented platforms from Kirusa. These platforms process a minimum of one billion calls each month.

A nominal charge of approximately US$ 0.03 needs to be paid by subscribers for creating, responding or forwarding a Voice SMS message. While a subscriber can hear a message for free once, additional messages will cost approximately US$ 0.01.

Inderpal Singh Mumick (News - Alert), CEO of Kirusa said, "Kirusa is driven by the passion for helping enhance consumer experience. We are delighted that Warid Uganda has decided to offer the portfolio of Kirusa services, including Voice SMS, to meet the needs of its mobile subscribers, and helping increase adoption, retention and revenue."

Warid Telecom (News - Alert) is a major telecom operator in Uganda. Warid utilizes 3G/EDGE technologies, info-entertainment services and mobile money to offer both fixed and mobile voice and data to its subscribers.

Kirusa is a major developer of Mobile Social Media and Value-Added Services across the globe. Mobile subscribers are able to connect with their family and friends using these services.  

Edited by Brooke Neuman