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Adivent has entered into a partnership with Aethra for sales program development and execution targeted at telecom operators in Central Europe. Adivent provides a service that will help streamline the sales and operation process and also allow telecom suppliers to establish a sales presence in Europe quickly.
      

According to Gianni Burzi, managing partner at Adivent, “Aethra is a great example of a highly-diversified hardware company that needed a focused and targeted sales campaign for a very specific line of business, and instead of investing in the hard costs of building out a program, turned to Adivent and its established network of telecom sales professionals. We look forward to working together with Aethra and helping the company grow its market share in Central European.”

 

Adivent provides sales outsourcing services that will help telecom vendors increase their sales among other service providers in Europe.

 

Adivent focuses on increasing the sales of Aethra's network products, which includes its carrier-grade gateway, ISDN and xDSL systems. The SalesTargetSource sales service from Adivent helps to quickly ramp-up a sales team that has an extensive network of telecom relationships, certified sales skills and a proven track record of success.

 

A Service Level Agreement included guarantees that fees are only charged after pre-determined results have been delivered. Also, Adivent offers complete transparency into sales campaign progress and direct access to and directional input with its new sales force. The advantages of using SalesTargetSource over traditional indirect sales are:

 

1.) New demand generated for innovative products.

2.) Access to unbiased market intelligence and customer contacts.

3.) Sales team of Adivent will be at the user’s service.

4.) Total control of sales strategy.

 

Marco Viezzoli, CEO of Aethra, stated, “When we decided to focus more sales resources toward our network systems within Central Europe, the challenge was to find the most effective solution to optimize penetration, and valorize our range of networking products in these markets. With Adivent, we can quickly begin the selling process at a fraction of the cost and leverage the experience and professionalism of its established network of sales associates.”

 

Aethra designs, develops and produces high-performance products and professionals services for the telecommunications and video communications market.