TMCnews Featured Article

Companies searching to capture revenue opportunities, shorten time-to-market and expand within market segments can now look to Dialogic (News - Alert) Corporation. This provider of open systems platforms to both the Enterprise and Service Provider markets announced its new Dialogic Partner Program at Internet Telephony Conference and EXPO (ITEXPO).

As the first industry event where several companies are exhibiting in the Dialogic pavilion as Dialogic partners, ITEXPO is also the perfect platform to provide this important benefit of joining the partner program. ITEXPO exhibiting partners include ActiveVoice, Adtech Global Solutions, Alliance Systems, CommLogik, Envox Worldwide, Interactive Intelligence (News - Alert), Intervoice and Paracon.

Aside from market and revenue opportunities, the Dialogic Partner Program is also designed to enable skills set matching and provide companies with opportunities to manage their marketing efforts more effectively, build brand awareness, align their technology roadmap with the strength of the industry’s leading brand and take advantage of the energy and innovation of other Dialogic partners.

“We have created the Dialogic Partner Program to give both channel and application customers the ability to leverage the power of the Dialogic brand,” said Jim Machi, Vice President of Marketing at Dialogic, in a statement on Wednesday. “The program will encourage companies to combine forces to fund strategic marketing initiatives, establish geographic partnerships, and expand within market segments.”

The Dialogic Partner Program also provides the advantage of helping Dialogic partners to profit from innovation by assisting them in developing new market solutions and shortening time-to-revenue. The program is also designed to work to foster new business for member companies by helping them to maximize sales opportunities, identify new revenue streams and model promising investment paths.

This program also includes the Partner Resource Center that will help to align overall marketing strategy as well as promote dynamic sales tactics. This resource center will also contain an online marketing toolkit full of the latest product description sheets, sophisticated high-resolution photos and imagery, partner and Dialogic logos and revenue-generating marketing collateral and resources. All members will have free access to this password-protected portal.

Those considering membership in the Dialogic Partner Program stand to gain significant benefit from doing so. Many companies face tremendous obstacles to market entry, as well as gaining market presence. Such a program can open up doors not previously available and help to drive revenues in ways not previously possible. And, while it may be too late to exhibit at this ITEXPO, opportunities will arise in the fall for great exposure.

Dialogic Corporation provides platforms that enable converged communications so that service providers, developers and systems integrators can deliver service, content and applications using multimedia processes and signaling technologies.

What’s the number one VoIP conference in terms of attendance? What’s the leading VoIP expo for exhibitors in terms of lead generation? And which VoIP industry event will feature special attractions for service providers, resellers, and the enterprise and SMB market, as well as an overview on the future of IP Telephony? Answer: INTERNET TELEPHONY Conference & EXPO EAST, January 23–26, 2007. See you in sunny Ft. Lauderdale!

-------

Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.