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Optimus Mass Markets Movial's Webphone Service
By Bob Emmerson, TMC European Editor
Optimus rolled out its IMS-based communications service branded TAG in Q2 2008. TAG was a mobile subscription service that targeted teenagers and it allowed usage of PC Communicator at a flat rate of 10 Euros (approximately 14 US Dollars) a month.
This development allowed the operator to extend its services to PC users for the first time. The service includes IM, SMS, MMS, email, VoIP, video telephony, voice and video mail.
Optimus Webphone was a huge success and PC usage was beyond expectation. Over 90 percent was Voice and SMS traffic and there was almost no cannibalization.
More than 18 carriers around the world rely on Movial’s products. Donselaar states that the company has the most commercial IP communication deployments and IMS clients in the world. Customers and partners include Orange, Optimus, Telefonica, Texas Instruments, Samsung and Ericsson.
Bob Emmerson is TMC's (News - Alert) European Editor. To stay abreast of the latest news affecting the European market, check out Bob's columnist page.
Edited by Patrick Barnard