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2010: The Year of the Smartphone?

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December 21, 2009

2010: The Year of the Smartphone?

By Susan J. Campbell, TMCnet Contributing Editor

As the competitive race for dominance in the smartphone market continues, there is much debate among industry players as to who will emerge the clear leader in the end. According to Peter Greco, director of strategic sales for Siemens Enterprise Communications, there is a not a dominator emerging right now as specific needs and quirks of users are being accommodated by the various options available. He does believe wideband audio and HD VoIP is finally going to catch on, especially as more customers move to HD-ready networks.

Greco recently spoke with TMCnet’s Rich Tehrani (News - Alert) in an interview, printed in full below.

In reflecting on 2009, Greco’s company needed new ways to accommodate budgets, yet enjoyed a strong performance. Looking ahead to 2010, he said it will be an exciting time for smartphones. When asked his opinion on the performance of the current president, Greco has been impressed with the open communications and aggressive work to improve the economy and health care. If Greco were to assume this leadership position, he would focus on policies to get the broad range of generations mixing in the workplace a common skill set in communication technologies.

Anticipated market growth for the next few years will be healthcare, according to Greco. He also said  services business and the public sector as good communications markets. Greco also noted he is curious about how much growth financial markets will experience or admit to now that their houses are more in order.
Their conversation follows:
Rich Tehrani: Smartphones continue to rise, find their ways into offices and homes alike. Who will dominate that market and why?
Peter Greco: I don’t see a market dominator emerging right now. Since the specific needs and quirks of users are being accommodated by the various options available, I think it will be a while before we see a brand or company dominate.
RT: We hear more and more about high-definition voice features in IP communications products and services. What is going to drive wideband audio and HD VoIP into the mainstream market? How long will it take?
PG: I think video is finally going to catch on. As more customer move to HD-ready networks , I think and hope they’ll see value in reducing the number of reasons to travel and trust more and more critical, non-customer facing work to video conferences.
RT: What’s the most innovative product that’s going to hit the market in 2010, from a company other than your own?
PG: Frankly, I have been too busy focusing on what we will be delivering to assess other companies’ products, but I think it will be an exciting time for smartphones.
RT: We entered 2009 in a recession and now we’re seeing signs of the economy picking up. How did the slow economy affect demand for your products and services and what are you anticipating in 2010?
PG: We needed to come up with ways to accommodate budgets. Our performance was very good considering the market and I think part of that is due to the way we looked at developing business cases and working out opex funding options.
RT: President Barack Obama has been in office for nearly a year. What has surprised you, whether a pleasant surprise or disappointment, about his presidency, policies and administration?
PG: I am pleased with the way he has communicated openly about where he stands, and working aggressively to improve the economy and health care. I am disappointed with the lack of progress in getting Republicans and even his own party to put partisan politics aside to move the country forward.
RT: If you were president of the United States, what tech-friendly policies would you enact?
PG: Definitely policies that would strive to get the broad range of generations now mixing in the workplace to have a more common skill set in communication technologies. We have younger employees who are comfortable with social networking but less innate communication skills (reading, writing, verbal). On the other hand there are more…experienced employees who can do the fundamentals but are hesitant to embrace technology. If we get these two working in the same media, we improve the effectiveness of a lot of organizations commercial and public sector.
RT: What are some of the areas of market growth in the next few years?
PG: Healthcare will continue to grow, although there will be fretting over reform implications, services business and public sector will be good communications markets. Now that financial markets are starting to get their houses in order it will be interesting to see how much growth they will have, or admit to.
RT: I understand you are speaking during ITEXPO East 2010 in Miami, to be held Jan. 20 to 22. Talk to us about your session or sessions. Who should attend and why?
PG: IT Expo is one of the more dynamic large scale forums to learn and interact with industry experts. I like the types of dialogue that I have experienced here and I feel energized every time I attend.
RT: Please give me one outrageous prediction pertaining to our markets for 2010.
PG: My outrageous prediction is that nothing outrageous will happen.
To find out more about Peter Greco and Siemens (News - Alert) Enterprise Communications,, visit the company at ITEXPO East 2010. To be held Jan. 20 to 22 in Miami, ITEXPO (News - Alert) is the world’s premier IP communications event. Greco is speaking during “Next-Generation Business Communications Architectures – New Options Blending Premise- and Cloud-Based Delivery.” Don’t wait. Register now.

Susan J. Campbell is a contributing editor for TMCnet and has also written for To read more of Susan’s articles, please visit her columnist page.

Edited by Amy Tierney

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