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AGNITY, Inc., a provider of applications and more to service providers and enterprises, has announced the selection of its prepaid solution by Mexico-based video, voice and data service provider Marcatel, to launch Marcatel's mobile services throughout the Mexican market.

As the customer demand for prepaid services is increasing in Mexico, Marcatel is expanding its prepaid offerings. The company plans to deploy AGNITY ACONYX Prepaid Applications Suite for implementing Bienvenidos, which provides a prepaid-based residential phone and Internet service for rural markets using ‘Digital Enhanced Cordless Telecommunications’ technology. The service requires creation of advanced prepaid offerings for end users.

The AGNITY ACONYX suite is a carrier-grade, IP-based platform that enables rapid deployment of new prepaid applications and services to customers and provides a converged credit control solution for next generation voice and data network, and leveraging it Marcatel will be able to focus on creating a new generation of voice and data applications. Additionally, the framework offers a Service Creation Environment that will help Marcatel in independent development of prepaid service scenarios and marketing offers with a variety of call flows without the need for any third party developers.

During the year 2009, Marcatel conducted a rigorous ‘Request For Proposal’ evaluation process and found AGNITY to be the best solution provider fulfilling its needs. The prepaid service implementation will be completed in two phases, beginning with the Bienvenidos service in April 2010 and roll-out of Local Services and Calling Card Services in July 2010. The Bienvenidos prepaid services will be available to customers throughout Mexico.

According to Sanjeev Chawla, CEO at AGNITY, the growth for prepaid services today is stronger than ever before, but the demand pattern is changing as now the service providers want to offer a multitude of new Internet applications in a prepaid fashion to their subscribers apart from the traditional long-distance voice prepaid services. Chawla noted that the solution that AGNITY is delivering to Maracatel gives it the capability to focus on application creation for quickly deploying new features and services on the AGNITY platform, ultimately allowing Marcatel to successfully address this new dynamic prepaid market and meet customer demands.

In the words of Robert K. Lacy, CEO at Marcatel, the company needed a solutions partner who understands the fast paced prepaid market environment, and found in AGNITY the experience and expertise to not only get the job done, but to understand Marcatel’s business needs and objectives. Lacy continued that Marcatel needed to deliver what its customers want quickly, at the quality they expect, and the company believes AGNITY has enabled it to do that.

In October 2009, AGNITY, Inc. announced the availability of its ACONYX SPIDYR Phone, a Web-based multimedia calling application, which interoperates with BroadSoft (News - Alert)'s BroadWorks VoIP application platform.