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Call tracking technology from Mongoose Metrics makes it possible for local online marketers to find out who's calling their sales lines so they can measure and analyze calls resulting from online searches.

According to company officials, the patent-pending phone call tracking technology integrates phone call reports into third party Web analytics packages such as Webtrends, Google Analytics and Omniture (News - Alert) SiteCatalyst.  

A February 2010 survey by BIA/Kelsey and ConStat, found that 97 percent of consumers use online media to shop locally - making tracking phone calls resulting from online searches more important than ever.

For businesses that provision local numbers for placement on their Web sites, Mongoose will track searching behavior from a visitor's keyword to the completed sale so it's possible to see which key words are driving phone calls and sales.

Bradley Reynolds, CEO of Mongoose Metrics said call tracking for local search is ideal for online directories, mobile marketers and service businesses which depend on local customers for their livelihood.

For online directories and portal providers, Mongoose Metrics' white label product also offers the flexibility of a fully customizable, branded product with no reference back to Mongoose.