BroadSoft, a dealer in Voice Over IP (VoIP) communication services, has stated that CaaS providers SimpleSignal and Telesphere have started pilot testing IP-powered communication app stores that are based on Broadsoft's marketplace.
Broadsoft has stated that through the BroadSoft (News - Alert) Marketplace service providers and developers can capitalize on the revenue opportunities created by subscribers' increasing demands for richer, more specialized communication interactions.
SimpleSignal (News - Alert) has stated that in their Voice App store users will be able to browse productivity enhancing apps that will change the way they communicate. The company's objective is to become a pioneer in advanced IP Voice technology and this new app store is further evidence of their commitment to that objective.
The SimpleSignal and Telesphere (News - Alert) online stores are first among fixed-line VoIP service providers and add momentum to BroadSoft's Xtended program.
BroadSoft Xtended is part of BroadSoft's pursuit to improve ways of interaction, bringing together the carrier-grade BroadWorks voice applications with Web 2.0 solutions. BroadSoft has claimed that Xtended is giving voice to Web 2.0.
Sanjay Srinivasan, CTO for Telesphere has said that this is a groundbreaking step in hosted business telecommunications, and they're honored and excited to be part of it. For the first time ever, their customers will have the ability to quickly customize their service as easily as purchasing a book or a song online.
Dave Gilbert, CEO of SimpleSignal has said that their store for cloud communications apps will do for them what Apple (News - Alert)'s application store did for the iPhone and mobile phone functionality. From the application store, users can easily choose from a variety of newly-developed voice applications. This ability for users to customize their features and functions is all made possible by business communications technologies evolving out of the closet and into the cloud.
Shirish Andhare (News - Alert), BroadSoft's VP of Emerging Markets has said that they are excited about this milestone achieved by SimpleSignal and Telesphere. Both service providers are proven innovators, as evidenced by this pilot and by their participation in the recently announced Cloud Communications Alliance. They applaud them for leading what they expect will become an expanding network of BroadWorks-powered service providers around the world who have taken advantage of the applications available through the BroadSoft Marketplace.
Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.
Edited by Alice Straight