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Damaka is a renowned innovator in mobile unified communications and collaboration. The company recently announced that it has launched the multi-party video conferencing solution for new Apple iPhone (News - Alert) 4 which claims to be the first of its kind.

Damaka's Amadeo platform is intended to provide a safe and consistent multi-party video solution that makes use of the front-facing camera of the iPhone. With the help of it, the users are able to send and receive video concurrently over WiFi (News - Alert), 3G, and 4G networks. The video conference sessions are independent of platforms. So, the user can conduct cross platform sessions with any other device using Amadeo. This includes Android, iPad, Symbian, and Windows Mobile devices.

In a release, Siva Chaturvedi (News - Alert), CEO of Damaka said that “It is clear that the iPhone 4 is a tremendously popular device for both consumer and business users. In today's business environment which demands a higher degree of collaboration and mobility than ever before, Damaka's Amadeo platform offers users an unrivaled multi-party video conferencing and collaboration solution that helps achieve higher levels of efficiency and productivity."

The Amadeo platform adds power to users by providing live multi-party video conferencing, in conjunction with exclusive capability to switch between front and rear cameras on the iPhone during a live video calling session. The solution comprises of features that include application and desktop sharing with voice, editing, zooming and panning capabilities; presence; instant messaging; and multi-party audio conferencing. In addition to that, it features the efficient Sweeping technology. This technology can be exploited to transfer the in-process sessions to and from various devices, irrespective of operating system or network.

In a release, Ira Weinstein, senior analyst and partner of Wainhouse (News - Alert) Research said that "The ability to leverage the iPhone 4's front and rear facing cameras for live multi-party video conference sessions with any other smartphone on any data network, while simultaneously utilizing the various Damaka collaboration tools, will be of great interest to the growing user base of iPhone users."

The company makes sure the availability of its pioneering mobile unified communications and collaboration solution in both Peer-to-Peer (P2P) and conventional client-server architectures. It uses a patented 'direct peering' P2P technology. The Damaka mobile UCC offering provides an exceptional solution for service providers, enterprise organizations and SMBs.