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Multiple Strategic Initiatives Trigger Tremendous Growth for Pac-West

TMCnews Featured Article


January 07, 2011

Multiple Strategic Initiatives Trigger Tremendous Growth for Pac-West

By Mini Swamy, TMCnet Contributor


For 30 years, Pac-West Telecomm Inc., has constantly strived to ensure that the world's best carriers and service providers remain the best. By empowering businesses with the services they need, it has offered unparalleled reliability, security and most important of all -- Value.


It is no wonder then that Pac-West (News - Alert) indicated strong revenue and earnings growth through 2010. To be more precise, earnings more than doubled over the previous year.  

Robert Hal Turner, CEO of Pac-West, said that 2010 had provided a moment of truth for many companies in Telcom. In a shrinking economy, only carriers with the strongest customer service and value-based products would survive to retain their business, and have the opportunity to grow as customers readied themselves to avail of the best offerings.

So what factors made Pac-West grow the way it did? Well, the key drivers for top-line growth were very obviously the success of multiple strategic initiatives that included an expanded footprint and resurgent international business. Of course, the movement of Pac-West into the global marketplace and the immediate and tremendous success of its Telastic on-demand offering contributed in large measure, not forgetting the dramatic efficiency gains that the company realized because of significant operational automation initiatives.  

One often tends to overlook the creative hardworking management team that has set the trend for continuous growth that, in this case, strengthened the base wholesale origination and termination offerings, significantly expanding the breadth and depth of service by using next-generation technologies. The strong trend of growth established by the team is continuing to yield double-digit revenue growth and dramatic gains in earnings.

Pac-West has evolved from a supplier and cost-center for its customers, to a strategic ally that understands its partners’ businesses, the needs of their customers and seeks to create revenue opportunities as opposed to cost sources.

Terrapin (News - Alert) Solutions, a cloud services master agency, will partner with Pac-West Telecomm to make the Telastic white-label hosted IP/PBX (News - Alert) service available to Terrapin’s more than 1,400 nationwide agents.


Mini Swamy is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Tammy Wolf







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