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iAdvantage, a source of small business software tools, recently teamed up with cloud-based phone system provider, RingCentral (News - Alert).

This new partnership allows iAdvantage to offer an expanded set of small business tools including cloud-based telecommunication solutions as part of its iAdvantage Software Suite.

Since officially launching under parent Merchant Processing company iPayment, Inc. in January 2012, iAdvantage has continued to develop and expand its suite to offer robust business solutions to its existing merchant base.

The company’s offering includes basic tools for running a small business, featuring tools for building a website, e-mail hosting, accounting software and cloud storage. The new partnership will allow iAdvantage to provide small business owners with discounted cloud-based phone and fax products in the iAdvantage Suite, with the goal of making business operations even simpler.

“The addition of RingCentral’s offerings to the iAdvantage Suite has matured our overall product offering and will really help distinguish our product from our various competitors.” said Keith Mantia, manager of Marketing and Agent Relations at iAdvantage. “With the addition of cloud communication services, the iAdvantage Suite is more than a toolkit for running an existing small business, it is now a valuable tool for starting or launching one as well.”

The company recently partnered with Fanminder, a social, mobile loyalty startup that provides small businesses with first-of-a-kind customer marketing tools that convert online customers into in-store buyers.

This new partnership marks an important step for iAdvantage, as it is the first product whose sole function is to increase sales for a business, and does so using the most relevant channels today – social media, e-mail and mobile phones. By providing tools to encourage a small business' fans to visit the store and claim promotions distributed via Facebook (News - Alert), Twitter, e-mail, text message and the business' website, iAdvantage customers can now reach their fanbase of not just regular in-store customers, but those online as well.

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