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Today, business VoIP is about more than phones– it’s actually about the VoIP provider you deal with each day. And that’s where one VoIP company, Vocalocity (News - Alert), comes in.

Founded in 2006, Vocalocity is a hosted PBX, VoIP company helping small businesses grow, focusing exclusively on small businesses with 50 employees or less. Vocalocity senior director, Channels and Vertical Markets Jim Regan sat down with TMCnet today at ITEXPO (News - Alert) Austin 2012 to discuss how exactly the company knows what small businesses need.

“We provide a service, our phones, and get those phones to do something you’d never thought they could do, more than dial tone,” said Regan.

The reality is that sooner or later, most business VoIP customers have to make a phone call to customer service. But with Vocalocity, there is no need to make that call because Vocalocity connects you with a live person, right at its headquarters in Atlanta, Georgia. Communicating with customers is Vocalocity’s main focus as a lot of what the company does is based on customer data.

“The people who are using our platform can put phones in every single office and not have to give out their cell phone number,” said Regan. “You can take a call anywhere.”

Many other business VoIP companies don’t own their own technology, and instead they lease it from someone else, and then sell it to you. So, if something goes wrong, your cloud VoIP company must rely on someone else to fix it. But, that’s not the case with Vocalocity as it owns, maintains and even upgrades its own technology.

Additionally, integration is very important to Vocalocity. Vocality’s (News - Alert) award-winning platform ties into other tools and applications that business’s rely on to run their operations.

Aside from integration, mobility is also a success-driver for Vocalocity. More customers would rather buy from a partner, someone they know – one partner makes it easier

At ITEXPO this year, Vocalocity wants to take advantage of direct customer opportunities. As the one who runs Vocality’s reseller program, Regan is focused on identifying new partner opportunities at ITEXPO. Among the reseller community, mobility and integration are essential, according to Regan.  

The user experience is a focus for the future as Vocalocity is constantly looking for way to integrate that and make the user experience better.  In the past, Vocalocity has worked to keep existing customers, which has in turn, increased revenue by using channels, and it plans to continue that strategy into the future.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Austin 2012, happening now in Austin, TX.  Stay in touch with everything happening at ITEXPO. Follow us on Twitter.