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Webinar to Show SMBs How Unified Communications is a Competitive Advantage

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February 17, 2011

Webinar to Show SMBs How Unified Communications is a Competitive Advantage

By David Sims, TMCnet Contributing Editor


On Thursday, March 10, at 2 p.m. EST, and 11 a.m. PST, Dave Immethun (News - Alert), senior director of Marketing for PanTerra Networks, will sit down to present a free Webinar discussing how cloud-based unified communications enables smaller companies to compete.


PanTerra is a provider of cloud-based unified communications Software-as-a-Service (SaaS (News - Alert)) for small- and medium-sized enterprises. Its WorldSmart products are delivered from the cloud through a 100 percent browser-based UC client, eliminating any premise-deployed hardware or software. 

While improving responsiveness and providing competitive advantages, unified communications is often considered too complex and expensive for SMBs. Immethun is convinced this isn't true: "Many believe the lofty price tags and complex deployments of premise-based systems outweigh the possible return on investment," he says. Among other topics, the Webinar will discuss how with the prevalence of high speed wired and wireless connections, cloud-based UC offers many advantages including a low-cost entry point, seamless integration with CRMs and hassle-free implementation and maintenance.

Prior to PanTerra, Immethun was the senior director of sales and director of product marketing at 8x8 (News - Alert), Inc., a business Voice over IP (VoIP) service provider. While in sales, he grew customers and revenue over 400 percent in two years, while delivering the first of six consecutive cash flow positive quarters in the company’s 20-plus year history. In marketing, he defined and launched all 8x8 Inc./Packet8 VoIP services including residential, video and virtual office hosted VoIP PBX (News - Alert) offerings from inception. 

Among the other topics covered, Immethun will discuss how UC services increase your company’s responsiveness, how to move all communications across mediums, incorporate mobile and remote staff, use familiar tools such as Outlook, Salesforce and other CRMs, and implement communication processes that improve operational efficiency.

There are also cloud-based benefits the Webinar will cover, including complete communications infrastructure without the overhead or fear of obsolesce, outsourced for technology and usage, reducing IT burden and expenses, predictable monthly expenses with unlimited usage, unified location integration for all communications and 24/7/365 lifetime support included.


David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Tammy Wolf







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