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Priority Health Chooses Michigan-based Call Center Outsourcing Company Insurance Dialogue

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Priority Health Chooses Michigan-based Call Center Outsourcing Company Insurance Dialogue

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November 01, 2011
By Tracey E. Schelmetic
TMCnet Contributor

Insurance Dialogue, a Medicare- and health-insurance related division of call center outsourcing services provider Dialogue Marketing, has announced it has been chosen by Priority Health to manage inbound phone inquiries and craft an outbound calling campaign. Insurance Dialogue specializes in selling, servicing, retaining and enrolling insurance and Medicare consumers on behalf of insurance carriers, agencies and third party marketers.


Priority Health indicated it chose Insurance Dialogue not only because of its good reputation as a call center services provider, but also to keep jobs within the state of Michigan, which has one of the highest unemployment rates in the U.S.

“In addition to Insurance Dialogue's superior call center technology, functionality and sales capabilities, we selected the provider to support Michigan's economy by keeping jobs within the state as opposed to outsourcing to other areas,” said Ray F. Sohn, director of Individual Markets for Priority Health. “As a Michigan employer, we are dedicated to growing employment among local communities, and by partnering with Insurance Dialogue, we can do so.”

As of this summer, the Detroit-Livonia-Dearborn, Michigan area was registering the highest jobless rate in the country at 15.7 percent. Since July, Insurance Dialogue says it has recruited more than 200 new employees and will continue to hire as the company grows and expands its client base.

“A partnership with Insurance Dialogue will not only enable Priority Health to acquire, support and retain more members through higher close ratios, but will also assist the company in its commitment to keep jobs in Michigan,” said Bernie Lillis, executive vice president of Business Development for Insurance Dialogue. “This is important to all local employers, and together, we aim to improve the employment rate and the overall economy,” he said.

Recently named #11 for Detroit on the Inc. 5000 list of fastest-growing companies, Dialogue Marketing provides customer relationship management (CRM) services to companies across the nation, but because of its business model, is serving those companies with local, Michigan employees in an effort to support the local economy, said the company in a release.

“There is a serious need to keep jobs in Michigan,” said Alejandro Vargas, CEO and president of Dialogue Marketing. “We pride ourselves on supporting the local economy and continue to maintain that commitment as we work with Priority Health.”




Tracey Schelmetic is a contributing editor for TMCnet. To read more of Tracey's articles, please visit her columnist page.

Edited by Jennifer Russell

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