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Imagination Launches HelloSoft V.VoIP MediaEngine SDK at Enterprise Connect 2012

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March 28, 2012

Imagination Launches HelloSoft V.VoIP MediaEngine SDK at Enterprise Connect 2012

By Jayashree Adkoli, TMCnet Contributor

The market for Video and Voice over Internet Protocol (VVoIP) is gaining momentum as this technology not only reduces communication and infrastructure costs by routing video/phone calls over existing data networks, but also avoids duplicate network systems. Enabling enterprises to streamline communication functions, this technology also expands the usability of traditional voice and video beyond the current applications.

Cashing in on this market trend, Imagination Technologies (News - Alert) – a multimedia and communications technologies company – recently launched its HelloSoft (News - Alert) V.VoIP (Video + VoIP) MediaEngine Software Development Kit (SDK) at the Enterprise Connect 2012 show in Orlando.

Tony King-Smith, VP of Marketing for Imagination, said in a press release, “While enterprise V.VoIP has been in existence for several years, there is now an increasing trend to use smartphones as the primary access device in office buildings as well as in the home or on the move. The dynamics of the mobile wireless environment are extremely complex and unique compared to traditional mains-powered wired enterprise devices which offer guaranteed bandwidth and QoS.”

According to Imagination, its HelloSoft V.VolP is a portfolio of highly- portable software for wireless and wireline devices. As a highly optimized client, it facilitates for high voice and video quality, efficient call switching and also enables mass deployment of low-cost, power-efficient, fully-featured multi-mode wireless and wireline devices for next generation end-points.

As a comprehensive suite of highly portable software components for high quality video and voice over IP (V.VoIP) media processing, the new HelloSoft V.VolP MediaEngine SDK is a cross-platform solution that consists of a wide range of all commonly used video and voice codecs, together with advanced Acoustic Echo Cancellation (AEC), Quality of Service (QoS) and telephony components.

In addition, the HelloSoft V.VoIP MediaEngine SDK also provides well-defined APIs and sample test wrappers for ease of integration with the call management software stacks of IP based voice and video conferencing products.

Available for licensing on multiple platforms and operating systems - including iOS, Android (News - Alert), Windows, OSX and Linux, the new HelloSoft MediaEngine SDK includes a highly optimized media engine caters for packet losses, packet bursts and rapid bandwidth variations in a wireless environment. It also features low power consumption, thereby offering extended battery life of any mobile device.

The HelloSoft MediaEngine SDK is also complemented by a range of voice enhancement algorithms - such as howling suppressor, equalizers, noise cancellers and automatic gain and volume controls - which facilitates for the highest possible carrier-grade user experience across any enterprise and/or mobile environment.

Edited by Jennifer Russell

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