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There is a wide range of great VoIP on the market today. Skype is the one that may be most familiar to people in terms of integration of online and social features. On top of calling to landlines/mobile phones for a fee, it offers SMS, chat, and interactivity between various online-connected devices. However, a new player in the VoIP realm is about to roll out of the beta phase, called KeKu.

According to TechCrunch, KeKu defines itself by how it manages to allow users to connect from a wide range of devices and gadgets. This means that even Blackberry users can connect to Android (News - Alert) users without hassle, for example.

“KeKu, however, puts a stronger emphasis on what it likes to call “any-to-any” calling than most of its competitors,” TechCrunch reported. “This means that you can use it to make calls from your landline, mobile phone or the company’s free Android or iOS apps to call any phone number in the world (a BlackBerry app is also in the works).”

Even Skype (News - Alert) doesn't have landline support to my knowledge, so there are some aspects of KeKu that should be attractive in the VoIP world to both average callers and corporate callers alike.

KeKu will also allow you to set up local calls from the country you reside in and you will be able to assign these numbers to various international contacts. Over 40 countries are supported with this service. It will automatically connect a call to an international number for you. Skype offers a similar service called “Skype To Go” but KeKu offers support to users in a wider range of countries, according to the TechCrunch report.

KeKu will also be aiming to make the service a low-cost alternative to competitors and even offer free international text messaging.