On it’s surface, the communications industry seems something of a paradox — it is seeing an unprecedented amount of innovation, while nearly every business, both industry participants and their customers, is looking to cut costs. That paradox is a product of IP Communications, which enables new, enhanced communications capabilities delivered over IP lines, which have for years been a stepping stone to cost savings — the hallmark of VoIP has, of course, been cost savings.
But, as in any transition, there are early adopters, mainstream adopters, and laggards, which creates a dilemma for service providers and equipment vendors looking to drive new products and services to market. Not only do they have to ensure new offerings are compatible with new networking technologies, they also have to consider backward compatibility with older systems, and they all have to be integrated in to a single, reliable multiservice delivery platform.
Three million ports into its business, launched in 2002, TelcoBridges seeks to simplify that process for network operators and systems integrators with its VoIP-enabling technologies, including its carrier-grade Tdev telecom development platforms and Tmedia gateways. Both product lines have been developed to ease the development and rollout of new customized VoIP-based communications applications, including conferencing, IVR systems, Unified Communications (News - Alert), ringback tones, and more.
“We’re excited to have shipped more than three million ports worldwide, and we consider this milestone to be the foundation of our worldwide growth and outreach.” noted TelcoBridges (News - Alert) vice president of marketing Danny Blouin earlier this month.
TelcoBridges’ latest products, announced in February at ITEXPO (News - Alert) East in Miami, are indicative of its success in providing a platform that allows developers and operators to quickly and efficiently introduce new services, which are the lifelines of the provider community today. TelcoBridges' Director of Sales Support Marc St. Onge spoke with me at ITEXPO about the new products.
Having worked for more than six years to develop mutually beneficial relationships with its partners, including hardware and software providers, service developers, and sales channels, TelcoBridges is now looking to formalize those relationships and build new ones with its new TelcoBridges Partner Alliance Program.
“TelcoBridges is a partner-friendly company, seeking win-win relationships with partners that can help expand our presence, while accomplishing their own goals,” explained Blouin.
These partners are already aware of the performance, reliability, and flexibility that TelcoBridges’ products enable, providing a facility for customizing solutions to meet individual partners’ needs, and those of their customers.
Through the formalized partner program, TelcoBridges is looking to help drive lead generation, provide enhanced training and support, and well as creating increased visibility for both itself and its partners. This includes not only in-house efforts, but participation in Webinars, partner media programs, and trade shows.
In fact, TelcoBridges recently sponsored a Webinar with TMCnet, Leveraging the Benefits of High-Density Media Gateways, which detailed how service providers can leverage media gateways — like TelcoBridges’ Tmedia series — to create a growing revenue stream in any economic environment. The event focused on the capabilities of carrier-grade media gateways that help lower both CAPEX and OPEX (News - Alert), while enabling the delivery of new revenue-generating services.
So, as providers continue to innovate, while keeping a mindful eye on budgets, TelcoBridges now offers a new avenue for achieving those goals. Its new program will help TelcoBridges and its partners engage in a collaborative effort to bring new services to market quickly and cost-effectively, through an open architecture, a rich set of network, signaling and media resources, and the highest levels of programmability and expandability.
Erik Linask (News - Alert) is Group Managing Editor of TMCnet, which brings news and compelling feature articles, podcasts, and videos to nearly 3,000,000 visitors each month. To see more of his articles, please visit his columnist page.
Edited by Erik Linask