With Web conferencing technology getting more mature and penetrating wider and deeper into organizations, end users want to implement solutions that are easy to integrate with other software-based productivity applications. The largest markets for Web conferencing services in Europe are in the United Kingdom, France and Germany as there are high number of global companies, developed infrastructure, and greater awareness on Web conferencing in these countries.
According to an analysis by Frost & Sullivan, European Web Conferencing Services Market, the total European Web conferencing services and software market reached revenues of $248 million in 2009, growing at a rate of 18.3 percent from the last year. Frost & Sullivan (News - Alert) finds out that the market is expected to grow over the next six years to reach $1.01 billion in 2015, at a compound annual growth rate (CAGR) of 26.4 percent.
Frost & Sullivan Research Analyst Iwona Petruczynik says that vendors are working for integration of Web conferencing with commonly used business applications and processes. Effort is on open platforms and third-party applications such as widgets and mashups.
When companies use a Web conferencing hosted service provider, the application sits outside the corporate firewall but is on demand. Many of the benefits of hosting, such as low up-front costs, higher reliability and the ability to free up internal support staff, are preferred by the customers that are using Web conferencing for selected business applications.
Petruczynik added that as the functional needs grow for Web conferencing, customers are expected to move to on-premise software deployments.
Global conferencing participants first introduce their new Web conferencing solution in the major European countries where English is widely spoken, like the United Kingdom, Germany and the Nordic region, among others, and after achieving considerable success and adding on various other European language integrations, introduce the solution to other European countries, says Petruczynik.
Anamika Singh is a contributing editor for TMCnet. To read more of Anamika's articles, please visit her columnist page.
Edited by Tammy Wolf