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Technology Improvements, Recession Driving Growth in Cloud Computing

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December 02, 2010

Technology Improvements, Recession Driving Growth in Cloud Computing

By Mae Kowalke, TMCnet Contributor

It’s been said many times before that necessity is the mother of invention. Often, that adage seems to apply especially well in the realm of emerging technology infrastructures. Take cloud computing, for example. This industry has seen significant growth in the past few years, despite a down economy.

Actually, it’s more likely that cloud computing has grown because of the recession.

In a recent video interview with TMCnet editor Erin Harrison, Nuvio (News - Alert) CEO Jason Talley reported that his company has begun bundling its hosted VoIP solutions for sale to cloud operators, directly in response to market demand.

Nuvio, which has been providing managed voice solutions since 2003, is observing a trend that indicates something about technology and about the economy. Medium and large enterprises are seeking voice solutions provided through cloud operators. Offering this type of service is a natural progression for cloud operators; voice seems to be the next big thing in the cloud infrastructure space. 

“The economic downturn we went through contracted a lot of people’s operational budgets, more than just dollars and cents,” Talley said in the video interview. “They’re now looking at growth again, or at least having to make upgrades to current infrastructure. Rather than add people, it’s easier to shift some of that burden to cloud operators. They want to run the applications but not manage them.”

As part of its response to the growing cloud computing market, Nuvio recently introduced a new product, NuvioIQ, which allows private cloud operators to quickly and easily establish themselves as providers of voice services.

Unlike traditional telephony softswitches, which required cumbersome and expensive equipment to operate, NuvioIQ is a turnkey solution designed for fast, easy deployment. Talley said the new offering is a hybrid solution, marrying data center hardware with logistical support needed to handle aspects of voice services—such as interaction with legacy carrier networks, regulatory constraints and number porting—previously seen as major challenges.

While it’s true that some obstacles remain to more widespread adoption of cloud computing, customers are beginning to get a taste for the benefits of the cloud and are enthusiastic. Plus, cloud technology is definitely maturing.

“We have the perfect storm of technology that’s ready, and customers that are ready, and now it’s just a matter of making sure when we bring customers on their expectations are met every time,” Talley said. 

Watch the full video interview for more about the growing cloud computing trend, including a discussion focused on the development of standards and what’s being done to improve security.

Mae Kowalke is a TMCnet contributor. She is Manager of Stories at Neundorfer, Inc., a cleantech company in Northeast Ohio. She has more than 10 years experience in journalism, marketing and communications, and has a passion for new tech gadgets. To read more of her articles, please visit her columnist page.

Edited by Tammy Wolf

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