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Vocalocity (News - Alert), a cloud-based phone service provider for small business, announced the launch of its Microsoft (News - Alert) Dynamics-integrated application through Vocalocity Desktop.

The integration automatically populates stored information based on caller ID as customer’s phone rings. After the Vocalocity Desktop appears on the screen, customers can view an activity log including a caller’s name, company, job title, address, business phone, mobile phone, preferred phone, and e-mail.

“As a business owner, we rely on a robust customer relationship management system to ensure that our team stays on top of our leads, our prospects, and our customers, and the Vocalocity integration to our CRM system makes delivering great service infinitely quicker and easier,” said Steve Bachman, CEO of AuditMyBooks and a Vocalocity business VoIP customer, in a statement.

Vocalocity customers can add a new number and fill out contact information to build their lead database within Dynamics. Customers can also view call log to easily identify past concerns or solutions and conduct business more efficiently.

The app has functions like click-to-e-mail. The ability to move between Vocalocity Desktop’s other LinkedIn (News - Alert), Google, and Outlook applications strengthens the ability to collect caller information. The integration syncs with Microsoft Dynamics across an organization to strengthen collaboration and mitigate workflow redundancy.

“The Microsoft Dynamics application within Vocalocity Desktop puts our customers in a position to better sell and service their customers,” said Wain Kellum, CEO at Vocalocity, in a statement. “By easily integrating their existing Vocalocity hosted VoIP phone system with Microsoft Dynamics, customers are in a much better position to compete.”

Recently, Vocalocity announced its merger with hosted communications provider Aptela (News - Alert). With the addition of Aptela customers, Vocalocity's customer base has grown more than 30 percent. Now the company has been considered as the fastest-growing hosted communications service today devoted solely to small business needs.