Flickr, a division of Yahoo! Inc. and a photo sharing community, and Getty Images, a creator and distributor of visual content and other digital media, announced today that they’re combining images from Flickr with Getty’s imagery collections, photographic expertise and experience in licensing digital media.
With this partnership, Getty Images will look to invite Flickr members to participate in a Flickr branded collection online.
According to the agreement, both Getty Images and Flickr will look to build online tools to help editors contact Flickr members, and to add images to the new collection. The Getty Web site will now provide thousands of high-quality images for licensing in the next few months with a goal of making many more available over time, company officials say.
With this partnership, both the companies are working together to establish the first commercial licensing opportunity for photo-enthusiasts in the Flickr community, according to the company. Based on their expertise in licensing digital content and insights into customers’ needs, the editors of Getty Images will select the photographs to be features in Flickr, company officials say. Selected Flickr members who will have the choice to participate in the collection will be invited by the Getty Images in the next few months.
When the photos are selected to become part of the collection, Getty Images will be the exclusive commercial rights manager of those photos, officials say. Getty Images’ global sales and distribution teams that are helping to market their images and from Getty Images’ expertise and experience in rights and clearances of visual content will benefit the Flickr members. Getty Images’ customers will benefit from the fresh, unique and individualistic perspectives of members within Flickr’s global community.
“This partnership is testimony to the Flickr community of photographers who have influenced the aesthetics of photography with authentic, creative and cutting-edge images which will now be available to Getty Images’ customers around the world,” said Kakul Srivastava, general manager at Flickr. “We share Getty Images’ commitment to the power of imagery and are thrilled to be working with the unrivaled leader in image licensing. Getty Images offers an unbeatable platform, licensing expertise, and a premier brand for Flickr members who want to bring their imagery to a worldwide customer base.”
Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.
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